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Harajuku

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by

Victoria Sampley

on 4 March 2013

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Transcript of Harajuku

Harajuku Lolita & Gothic Lolita Lolita & Gothic Lolita or GothLoli is a fashion among Japanese teenagers and young women. The fashion consists of frilly, ruffled knee-length dresses and head-bands etc. They want to look like a lolita doll. This fashion can be either very dark or very cute and pastel. It is a Japanese subculture based on dressing like characters from manga, anime,and video games. They often act out events from the characters they are dressed up as. Cosplay (Costume Play) Visual Kei Visual Kei refers to a movement among Japanese rock (jrock) musicians and their fanbases and is characterized by the use of elaborate costumes, eccentric, looks and hairstyles. The music ranges from eighties goth rock, to heavy metal, to techno and is sometimes mix of the three. There are also Visual Kei cosplayers (those dressed as their favorite musicians). Kawaii & Decora Kawaii means "cute" or "pretty". Kawaii fashion generally relates to someone wearing clothing that appears to be made for young children or clothes that accentuates the cuteness of the individual wearing the clothing. Ruffles and pastel or bright colors may be worn, and accessories often include oversize toys or bags featuring anime characters. Decora also known as "Decoration" is a japanese style adopted mainly by young japanese girls. Decora consists of bright colors and hair clips with bows. Lots of layering and colorful accessories are used in Decora. The accessories include plastic and furry toys and jewelry. Ganguro & Kogal Ganguro fashion is and was primarily adopted by young woman in their 20's. The style consists of a deep tan combined with dyed hair that can be either bleached gray, silver or various shades of orange. Ganguro girls also wear white lipstick and eye shadow.
Clothing wise Ganguro girls wear brightly coloured clothes including miniskirts, tie-dyed sarongs, lots of rings, necklaces and bracelets. This style Was meant as a way of rebelling against the traditional Japanese ideas of beauty (pale skin, dark hair, etc.) Kogal is a style that the makeup and hair is similar as Ganguro, but more subtle. They often wear school girl uniforms. What is Harajuku? Harajuku in Japan refers to an area around Harajuku train station. Harajuku style is a japanese fashion adopted by the teenagers and young adults in the area and its side streets which have many boutiques, trendy stores and used clothes shops.

Japanese Harajuku Girls and Harajuku Style has been used to describe teens dressed in many fashion styles ranging from Lolita, Gothic Lolita, Cosplay, Visual Kei, Ganguro, Kogal, to "cute" Kawaii style clothing. History Harajuku as it is now traces its roots to the end of World War II during the Allied occupation of Japan. U.S. soldiers and government civilians and their families lived in a nearby housing area called Washington Heights. It became an area where curious young people flocked to experience a different culture and stores in the area stocked goods marketed towards middle and upper class Japanese and Americans.

In 1958, Central Apartments were built in the area and were quickly occupied by fashion designers, models, and photographers. In 1964, when the Summer Olympics came to Tokyo the Harajuku area was further developed, and the idea of “Harajuku” slowly began to take a more concrete shape.

After the Olympics the young people who hung out in the area, frequently referred to as the Harajuku-zoku, or the Harajuku tribe, began to develop a distinct culture and style unique to different groups and the area. From this distinct style grew the culture of Harajuku as a gathering ground for youths.


The term "Harajuku Girls" has been used by English-language media to describe teenagers dressed in any fashion style who are in the area of Harajuku. This fashion infuses multiple looks and styles to create a unique form of dress. Fashion Leaders Trickle-Up Kenzo F/W 2013, Paris Fashion Week Meadham Kirchhoff F/W 2013, London Fashion Week Comme Des Garcons F/W 2013, PFW Fam Irvoll F/W 2013, London FW Versace F/W 2013, Milan Fw Undercover F/W 2013, Paris FW Sophia Webster F/W 2013, London FW Meadham Kirchhoff F/W 2012, London Fashion Week Victoria Sampley & Randi Strong Jeremy Scott F/W 2012, NYFW Trickle Down Trickle Across Australia United Kingdom USA Sweden Belgium Forecasting -Colorblocking
-Mixed Prints
-Trenches and Peacoats in bold rainbow colors, not just neutrals.
-Animated characters on
clothing.
-Layers and large silhouettes
-Creepers Lots of color! Fall 2013 Spring 2013 Works Cited -http://www.papermag.com/arts_and_style/2012/08/print-mashups.php
-http://www.kwintessential.co.uk/articles/japan/harajuku-japanese-fashion/1487
-http://www.style.com/trendsshopping/trendreport/012113_Pre_Fall_Trends
-http://www.socialphy.com/posts/off-topic/9972/The-Story-Behind-Harajuku-Fashion.html
-http://peoplestyle.blogspot.com/2008/07/history-of-harajuku-fashion-expos-on.html
-http://suwarnaadi.hubpages.com/hub/Harajuku-Fashion-Style
-http://www.harajukustyle.net/visual_kei.htm
-http://tokyofashion.com/
-http://lookbook.nu
-http://nowfashion.com/fashion-show-london.php?d=180&designer=&season=&collection=&year=&location=
-http://www.urbanoutfitters.com/urban/index.jsp
-http://www.sheinside.com/
-http://www.romwe.com/ Get The Look Romwe She Inside Urban Outfitters
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