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Sustainable Smartphone Apps [MEX - 5th May 2011]
Transcript of Sustainable Smartphone Apps [MEX - 5th May 2011]
Is that a Clarkson thing? Change in priorities since the credit crunch Changing Behavior Guilt trip... Users switch off R- VR+ Predictable
Certain Not predictable
Uncertain Time windows R- to R+ ratio Sliders with R+ zones Real-world
feedback In-car UI Device placement Minimising distraction Unflashy "Instrument" UI Getting the colours wrong! Simon East, CEO DriveGain