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Sustainable Smartphone Apps [MEX - 5th May 2011]

What do users consider when thinking about 'sustainable' smartphone apps? What are the challenges of changing user behaviour with an app? What are the callenges for designing a UI for in-car use?

Simon East

on 27 April 2011

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Transcript of Sustainable Smartphone Apps [MEX - 5th May 2011]

Sustainable Smartphone Apps Fuel cost is king CO2 is only nice to have Don't nag me! Skinner boxes Sustainable? User Testing with storyboards MPG?
Is that a Clarkson thing? Change in priorities since the credit crunch Changing Behavior Guilt trip... Users switch off R- VR+ Predictable
Certain Not predictable
Uncertain Time windows R- to R+ ratio Sliders with R+ zones Real-world
feedback In-car UI Device placement Minimising distraction Unflashy "Instrument" UI Getting the colours wrong! Simon East, CEO DriveGain
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