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L'Oreal London Presentation FINAL
Transcript of L'Oreal London Presentation FINAL
Phase 1 - B2B
Phase 2 - The Launch
Phase 3 - B2C
In Store Environment
'Between 2008 and 2010 there was a 50% increase in the number of men visiting hair salons to have their hair dyed'
Harry Wallop, Telegraph : March 2011
The pro pack will be sent to all salons that provide the colour charge service
The professional pack offers an insight into the range and how to use and apply products
Phase 1 B2B
1) Print campaign to raise awarness
Toni & Guy
2) L'Oreal Colour Trophy Awards
Introduce the male market to the idea of hair colouring.
Colour Charge - Professional in salon service to enhance existing hair colour.
Re charge - Professional product range, prolonging the colour charge service results.
Primary demographic : 25-40 yr olds
Socio Economic Group : ABC1'S
Charge London Promotional Launch
The difference colour can make
Collaboration with Evan Grant - Charging 5 key London monuments
Charge Buildings with promotional
colour light displays
Brand awareness, word of mouth and PR coverage
Promotion and consumer invites via LPH Iphone application & facebook
High profile print advertising campaign
Introduce colour charge to all L'Oreal Professionnel representative salons
Maintain high profile print campaign (B2C)
Create more colour shades including fashion colours
Introduce more colour enhancing products to the re-charge range
Colour charge is internationaly adaptable
The shade offering will be tailored to each geographical location
Low commitment - Demi Permanant colour enhancing wash
5 - 10 minute development time
Available in 24 shades
Lasts approximatly 4 - 6 weeks
Service RRP - £22.50
Point of Sale
Steph Turton, Faye Danks, Chloe Fillingham
Team Great Expectations
The Launch Night
L'Oreal Professionnel salon in London
Demonstrations of the Colour Charge service and re charge product range
Impressive colour light displays
Colour prolonging shampoos and nourishing conditioner
5 main colour shades
Shampoo rrp £9.50 Conditioner rrp £5.50
Thank you for listening
In Salon Service