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WWF

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by

Giacomo Gianetta

on 19 July 2014

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Transcript of WWF

WWF
Auditives Design-1. Semester Sound Studies Masterstudeingang 2014
Vera Buhß, Natalia Bustamante, Giacomo Gianetta, Diana Restrepo, Joen Smidzt
WWF Global and local
Morges manifesto
Mission
Slogan


Geographische Verbreitung
Wie es funktioniert
BirdLife International
Friends of the Earth
Greenpeace
GreenWood Global
International Union for Conservation of Nature and Natural Resources (IUCN)
Naturfreunde Internationale (NFI) mit Sitz in Wien
Plant-for-the-planet
Pro Regenwald
Sea Shepherd Conservation Society
WWF - World Wide Fund for Nature
Wettbewerbsumfeld
Einkommen
>5 Millionen Unterstützer
>5000 Mitarbeiter
in >100 Länder in 6 Kontinente aktiv
2.9 Millionen Unterstützer
>2,400 Mitarbeiter
>15,000 Volunteers
Geographische Verbreitung
Musikanalyse
WWF vs. Greenpeace
Non-violence
Confrontation
Independence
The Power of acting together
Werte
WWF Brand DNA- " our brand is about so much more than our panda logo.It's our DNA."
The KODE

K- Knowledgeable- Wissenschaftliche Fakten aber nicht trocken und akademisch

O - optimistisch, inspirierend, positiv, ambitioniert, erfolgreich

D- determined/ zielstrebig, leidenschaftlich, dringend/ akut, zielorientiert -keine Panikmache sondern inspirierend

E- engaging, offen, ereichbar, zugänglich- relevant und inspirierend "let's make every message speak to as many people as we can and convince them."

WEB
Magazine
vierteljährlich
185.000 Exemplare
kostenlos
100% Recycled Paper
2-monatlich
100% Verkaufserlös finanziert (einzigartig)
100% Recycled Paper
ohne optische Aufhellar gedruckt
mehrfach preisgekrönt
IPad APP
Albums
Fairsharemusic
Holzschallplatte
Audioprojekte
Hoffnung
(feiner/ästetischer)

Keinen Schuldigen
Emotionen
(Fokus Audio)

Verantwortlichkeit
Soundscapes/Naturgeräusche
Inkohärenz (auditiv/ visuell)
Didaktische Audioprojekte
Klanginstallationen
Soundlogo
WWF
Greenpeace
WWF
Greenpeace
Logo
______
_____
_______________
_______________________
_________
________
_______
WWF
Greenpeace
Full transcript