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Transcript of Propaganda Techniques
"Communication aimed at influencing the attitude of a community toward some cause or position."
"The deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist."
Links a person, or an idea, to a negative symbol.
Used in the hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
A brief, striking phrase that may include labeling or stereotyping.
Although slogans may be enlisted to support reasoned ideas, in practice they tend to act as emotional appeals.
Use of tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as truth. This approach works best when media sources are limited and controlled by the propagandist.
Labels with positive connotations such as "patriotic, beautiful, exciting" that are unsupported by facts.
"Ford has a better idea."
(Presidential race slogan)
Words or phrases used to pacify an audience in order to make an unpleasant reality more palatable.
*In the 1940's, America changed the name of the War Department to the Department of Defense.
*During war-time, civilian casualties are referred to as "collateral damage".
Links the authority or prestige of something well-respected and revered, such as a church or nation, to something he would have us accept.
*Political activist closes their speech with a prayer.
Presenting only two choices, with the product or the idea being presented as the better choice.
"You are either with us, or you are with the enemy."
Demonizing the Enemy
Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman.
"Please, take day off."
Use of an event that generates euphoria or happiness, or using an appealing event to boost morale.
Euphoria can be created by declaring a holiday, making luxury items available, or mounting a military parade with marching bands and patriotic messages.
An endorsement by a famous person, and authority, or an "expert" who doesn't have any valid qualifications for endorsing the promoted ideas or products.
The creation or deletion of information from public records.
Making a false record of an event or the actions of a person or organization.
Common Man/Plain Folks
Implies that "users of this product are just like you" or the use of the language of the intended audience
Implies that "everyone else is doing it."
"Four out of five people use this toothpaste!"
Appeal to Fear
Seeks to build support by instilling anxieties and panic in the general population.
The implication that only the richest, smartest, most beautiful, or most important people are doing it.