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Berry Awesome Farms

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Manitoba/Ontario Prezi

on 1 April 2016

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Transcript of Berry Awesome Farms

Welcome!
We are not trying to create a market for your product.
Advertising

Advertising

We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising
How to Advertise
Why Radio and Online?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them

Broadcast wins the hearts of customers before they're in the market for your product
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline have a personal and local connection with our audience
A Sound Partnership
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:

Strawberries & Raspberries

Honey - Have your own bees

Pumpkins/Squash - Sobey's, Co-op, Walmart across the country


Weaknesses:

Lack of Awareness

Short Season
Opportunities:

One stop shop

Corn Maze

Expanding Market

Threats:

Mother Nature Dependent
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
It's Mobile!
&
How Berry Awesome Farms can...
Increase Name Awareness
Move New Inventory
Generate New Customers
Build Store Traffic
Start People Talking
30 second commercial

1 of 1
What's YOUR Message?
Spring Campaign
June 19th - July 16th, 2016

4 - 30 second commercials per day, 7 days a week!

Fall Campaign
September 18th - October 15th, 2016

4 - 30 second commercials per day, 7 days a week!
Optimum Effective Schedules
Home Page Big Box Ad
Rotates with a minimum of 8 ads
*Ad placement pending availability
Marketing Strategy
CFRY, MIX 96, Country 93 & PortageOnline can help you reach these customers!



Increase Market share = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Emphasize message of service, trust and value
Be Known as the "Berry Best" Berry Farm around...
Tell consumers why they should choose Berry Awesome Farms instead of Competition
Consistency + Frequency + Message = Market Share
Summary
With Radio & PortageOnline.com YOU will be...

Connected with our

audience
Connected with our
community
Connected with your
customers


Be Known Before You're Needed
Full transcript