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Lindt

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by

Eva Mayer

on 12 November 2014

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Transcript of Lindt

Past
Which person would you give Lindt chocolate?
presentation by Marketing-Club Paderborn, 14.03.14
History
Marketing Award 2013
Quality
Promotion
Commercialization
Innovation
Maître Chocolatier
"Hello my name is ..."
"Nice to sweet you!"
new products

Rock Chic
DIVA
CREATION
Lindor new sorts
Mini-Praliné
celebrity promotion:
Roger Federer
new marketing strategy
Facts
Job opportunity
bachelor degree: business studies
internship
apprenticeships e.g. technologist in confectionery, chef, industrial clerk
minijobs
send your application letter to:
Chocoladefabriken
Lindt & Sprüngli GmbH
Personalabteilung, Anja Gronau
Süsterfeldstr. 130
52072 Aachen
until 1997: successful
traditional
company

1997: sinking turn overs

result:
worse

image
: elderly, conservative
Success of the new marketing strategy?
founded:
1879 in Switzerland
1879: founded by
Rodolphe

Lindt
in Switzerland

1899:
Chocoladefabriken Lindt & Sprüngli AG
after 1945: international publicity &
expansion
red bow with bell
2013
8% growth in sales (2013)

total revenue: 2,3 billion € (2013)

reason of success: marketing strategy and "hello"

Europe: Germany, France, England: top-selling markets

slide 4:
http://www.swissworld.org/en/people/portraits_chocolate_makers/rodolphe_lindt/
http://www.lindt.ch/swf/ger/unternehmen/geschichte/19-jahrhundert/
slide 5:
http://www.youtube.com/
slide 6:
http://www.marketingclub-allgaeu.de/presse/details.php?id=110
slide 16:
http://www.wer-zu-wem.de/firma/lindt.html
http://www.confectionerynews.com/Manufacturers/Lindt-plans-217m-investment-on-US-and-European-factory-expansions

slide 7:
http://www.steadynews.de/allgemein/macht-schokolade-dick-der-marketing-club-hagen-begruesst-lindt-spruengli
http://www.marketingclub-allgaeu.de/presse/details.php?id=110
http://www.steadynews.de/allgemein/macht-schokolade-dick-der-marketing-club-hagen-begruesst-lindt-spruengli
http://www.horizont.net/marketing/nachrichten/DMV-Auszeichnung-Lindt-bekommt-den-Deutschen-Marketing-Preis-117054
http://www.horizont.net/marketing/nachrichten/-Hello-neue-Zielgruppen-Lindt-startet-Kampagne-fuer-junge-Marke-110086
http://www.wuv.de/marketing/nice_to_sweet_you_lindt_bewirbt_neue_schokomarke_fuer_staedter
http://www.absatzwirtschaft.de/content/marketingstrategie/news/unternehmerischer-mut-beschert-lindt-den-deutschen-marketing-preis-2013;80861

Sources
www.lindt.com
1.726 Germany
factories:
6 in Europe, 2 in USA
staff:
8.949 worldwide
slide 14:
http://www.schokonews.de/2013/03/lindt-spruengli-umsatzplus/
http://www.wiwo.de/unternehmen/schokolade-gewinn-von-lindt-sinkt-um-rund-ein-viertel/5629520.html
http://www.finanznachrichten.de/nachrichten-2014-01/29112701-dgap-adhoc-chocoladefabriken-lindt-spruengli-ag-umsatz-2013-016.htm
http://www.handelszeitung.ch/unternehmen/lindt-spruengli-baut-marktstellung-aus-551313
http://www.confectionerynews.com/Manufacturers/Lindt-says-Hello-to-2013-sales-gains
2013 Annual Report, available as PDF on: www.lindt.com
General Information:
What is your favourite chocolate?
Full transcript