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ESTRATEGIAS DE LA MERCADOTECNIA.

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by

Ofe Martínez

on 30 March 2014

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Transcript of ESTRATEGIAS DE LA MERCADOTECNIA.

4.1.2.2 MARCA

Un nombre, un sonido, un diseño, un símbolo o toda combinación de esos elementos, que sirven para identificar los bienes y servicios de una empresa y lo direncias de sus competidores.

4.1.2 Producto Real.
ESTRATEGIAS DE LA MERCADOTECNIA.
Componentes de la marca:
Nombre de la marca.
Logotipo.
Isotipo.
Nombre de la marca.
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