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Types of Persuasive Writing

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Anastasia Grech

on 20 October 2014

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Transcript of Types of Persuasive Writing

What is a
Persuasive Text?
A persuasive text is a written argument that tries to convince you to believe or do something.

Persuasive writing is meant to influence how the reader thinks, feels, acts or makes decisions with regard to a particular idea, issue or proposal.

Persuasive texts present reasons and examples to influence action or thought in order to try and "win someone over."
someone to take a course of action or embrace a point of view by means of argument or reasoning.

the merits and faults or something; to analyse and evaluate.

to put forth/present reasons for and against; to

to impart/communicate/transmit information or knowledge of a subject to someone or to make someone aware of something; to
Types of Persuasive Texts
We are surrounded by different types of persuasive texts in our modern world/contemporary society.

Some types of persuasive texts include letters to the editor , political speeches, editorials, legal presentations, current affair broadcasts and advertisements.
Purpose and
Every text is created for one or more purposes. While a persuasive texts' main/principal/primary function is to persuade, they may also have many other/lesser/ secondary functions. These often help an author to make their point/argument/contention clear.

Remember, most authors create a text for a specific audience. The target audience are the people who will read, hear, view and respond to the particular text. The audience may be an individual or a group of people and it may be general or specific.

Persuasive Writing
Persuasive Techniques
When the same sound is repeated in a series of words.

'A slippery, slithering snake.'

A personal story of an humorous or interesting incident.

'Pit Bulls are dangerous. Just last week, I was attacked whilst walking my little chihuahua named Fifi La Sanchez.'
Evidence: Statistics and Expert Opinions
Colloquial Language/slang
Likening one thing to another by using the words 'like' or 'as...as...'
A play on words.
A question that is so obvious that it does not require an answer.

'Is the Pope Catholic?'

Includes the reader or audience by assuming 'we all agree or disagree.' Look for words such as 'we,' 'our' and 'you.'

'We all care about our environment.'

An assumption that everybody does something or feels a certain way.

'Everybody wants what is best for our children.'
Less formal , normal, everyday language.

'Every bloke that I know loves the footy.'
The deliberate use of strong emotive words to influence a reader's feelings.

'Vulnerable little children are the real victims here as they are defenseless and cannot protect themselves against these monsters.'
Representing something as greater than is the actual case; an overstatement.

'I'm confident that the new building will be enjoyed by the public for millions of years to come.'
The main purpose of persuasive techniques is to place the reader in a position to agree with or support the writer's point of view.

A persuasive text often contains many persuasive techniques used in conjunction with each other to create a very
Tone refers to the 'voice' of the writer. It is the feeling/mood/atmosphere that the audience is supposed to get when reading, listening or viewing a text.

Throughout persuasive texts, the tone will change depending on the persuasive techniques being used and the content of the piece.
Appeals play on a reader's insecurities, fears, hopes, desires and things that are valued. Some examples include:

-appeal to patriotism:
'True Australians would support this new law.'

-appeal to social justice:
'The way that refugees are treated in this country is an abuse of their human rights.'
-appeal to hip pocket nerve:
'Hardworking families are finding it more and more difficult to afford childcare.'
-appeal to family or moral values:
'Speeding limits around schools should be lowered in an effort to protect sons and daughters across the state.
When the writer attacks the opponent rather than the argument.

'My opponent, who incidentally has had three speeding tickets in the last month, has no right to talk about the issue of road safety.'
Using evidence such as quoting an expert in the field or providing factual figures or statistics gives creditability/validity (makes something more believable) to an argument.

'85% of people in Melbourne are opposed to duck hunting.'

'Head surgeon of traffic trauma Dr. Gleeson supports the move to create safer cars.'
When writers repeat a word or phrase to add emphasis.

'Now is the time to put an end to war. Now is the time to put an end to poverty. Now is the time to put an end to famine.'
Writers use these to compare something to something else by saying that it
something else. They do not contain the words 'like' or 'as.'

'She is a night owl.'

'The ballerina was a swan, gliding across the stage.'

'Duck hunting shows how normally peaceful environments can quickly become slaughterhouses.'
'As quick as a fox.'

'Like two peas in a pod.'
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