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Best practices in informal media education

A map for EMEDUS project

Alberto Bitonti

on 16 December 2013

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Transcript of Best practices in informal media education

Action! Film Academy Schools receive a set of Polish feature and documentary films divided into 26 topics. The CCE together with The Polish Film Institute (PFI) have launched the „Action! Film Academy” initiative, the goal of which is a wider distribution of film libraries in high schools. The CCE trains teachers and students in how to use these materials in interesting and effective ways.
working with schools
on several programs
support local organisations and community groups in communicating their message to a wider audience
(Center for Citizenship Education)

School with Class 2.0 raises a question of how to teach/learn in the era of digital and global communication. The teachers are encouraged to become students’ guides rather than “Living Encyclopedias”, to support critical thinking, collaboration and problem-solving competences necessary to face the challenges of the XXI century. The programme opens the minds of young people and encourages them to use new media for connecting with the world and maybe even changing it for better. It enhances empowerment, builds overall digital and media literacy, provides content knowledge in different subject areas.
Students’ projects make them aware of the interconnectedness of the present world and the need for intercultural understanding; they plan virtual travels to different countries and cultures, and even participate in international Skype lessons. Pupils run their own blogs on a specially designed platform, sharing ideas and experiences with their peers, commenting other peoples’ entries and most of all - building a digital community of learners.
The programme is conducted by CCE with 'Gazeta Wyborcza' (the biggest Polish daily) under the auspices of The Minister of Education.
Facts and figures about School with Class 2.0
• The programme has been running since September 2010 (two school year editions);
• 789 schools from all educational levels participated – most of the schools are located in small towns and villages, with a low SES indicator and difficult access to ICT;
• 3500 teachers were supported by moderators and experts on a e-coaching platform;
• approximately 65 thousand students were involved in debates, lessons, projects and school digital festivals (25 thousand in the first edition and over 40 thousand this year);
• students run over 2600 school blogs supervised by CCE moderators;
• the education database was enhanced with over 6000 exemplary teaching practices and 200 resources elaborated by our experts (figures are still growing);
• 1800 educators participated in nationwide conferences and workshops: teachers-innovators, scientists, education and new technologies pundits, representatives of authorities and business;
• 24 on-site trainings took place gathering the most active teachers;
• 'School with Class 2.0 Manual’ was published (5000 copies) featuring the programme's framework with guidelines for directors, teachers and students and teaching aids;
• Together with ‘Gazeta’ a social campaign for the modernization of Polish education is run. Over 26 two-pages-long regulars were published – more than 100 “digital stories” of schools, teachers and students were covered in print and internet editions of the daily (see attachments);
• The program is conducted by CCE with 'Gazeta Wyborcza' under the auspices of The Minister of Education with a support of Polish-American Freedom Foundation and Agora Foundation. Partners include: OPERON Publishing House, Orange Foundation, National Audiovisual Institute, Raiffeisen Bank Poland, Polbank EFG and Huawei.
In School with Class 2.0 the whole school community is involved – not only teachers, but also headmasters, school coordinators and students. The participants assess resources (equipment, e-skills, experts, facilities) their school disposes and plans to improve ICT-based performances. The headmasters tasks include: creating a schedule of the use of ICT facilities; arranging a computer lab (open all day); launching an education platform, e-register and/or a school web-site and network; training teachers' ICT skills. Each school modifies activities depending on its priorities. School coordinators support other teachers' work, organize the debate on Code of Practices 2.0 and coordinate the Festival 2.0 – an overview and a celebration of teachers efforts and students projects work.
Educational projects 2.0
the second semester teachers supervise students' ICT-based collaborative projects on topics important for their community and the world (examples below). Projects shape such fundamental citizenship skills as cooperation, responsibility, task-planning, collecting and selecting information, problem-solving and decision-making, assessing and presenting in public the results of their work.
The pupils’ and teachers activities are publicly presented and celebrated during open School Festivals 2.0 with multimedia presentations of projects and other works, workshops and meetings with parents, local authorities, school’s neighbours and friends. An all-Poland presentation of the best practices is yearly organized in a prestigious venue – e.g. the building of 'Gazeta Wyborcza' or the Copernicus Science Centre in Warsaw. Renowned experts are invited to review and appreciate students and teachers work.
14th Middle School in Gliwice
Students, supported by teachers, conducted a year long campaign with the goal to install Wi-Fi available not only in the teachers’ room. They organized a big debate in which representatives from other schools also took part. A group of students shot a spot, presenting their strong need for ICTs in education. Short after setting up the wireless connection, students and teachers organized a school festival, during which they were showing how ICT may help in education – searching for a virtual model of an animal cell or a 3D Eiffel’s Tower… New technologies are now widely used during lessons and afterschool activities.
Maciej Rataj Middle School in migród
With his students, Robert Kolebuk set up a school recording studio. Using common loud speakers, a computer and a mike, they recorded CD albums with their own music, lyrics and concepts. They organized recording sessions by themselves and handled audio digital engineering.
Project: Mobile studio
Organization: Radio Plum'FM, Sérent, France
Target group(s): Students, General public
Related links:
Project: Pubmalin
Organization: Media Smart - l'Union des annonceurs, Paris, France
Target group(s): Children aged 8 to 11 years old, Teachers, Parents
Pubmalin consists of academics, educationalists, but also of representatives of advocacy groups dedicated to families and children.
Project: Media Smart
Media Smart consists of academics, educationalists, but also of representatives of advocacy groups dedicated to families and children. It develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives.
The four pillars:
a) who produced this text and why ? (production)
b) how does this text create meaning ? (language)
c) how does this text portray its subject ? (representation)
d) how do people interpret this text ?(audience).
Organization: Raad voor de Reclame v.z.w., Brussels, Blegium
Target group(s): Children aged 8 to 11 years old, Teachers, Parents
Project: Adult education activities
Organization: Média Animation, Brussels, Belgium
Target group(s): Adults
Média Animation is actively supporting associative, social, educative or cultural institutions, projects and initiatives within the French-speaking Community of Belgium as well as at the European or international level. They provide communication professional actions and services for citizen projects in order to favour a critical use of communication tools and methods.
The main activities in adult education framework are:
1. Critical-study groups on media
2. Groups on media criticism
3. Workshops on expression through mass media
4. Workshops on the media as social challenge
Related links: http://www.media-animation.be/-Activities-.html
Project: Computer Literacy for Blind People – education campaign
Organization: HORIZONTI foundation
Target group(s): blind people
The campaign started in 2006 with 2-month courses of computer and new media literacy for beginners. Now it can be rated high (8-9) as it was the first (at least in Bulgaria) of this special kind and range. Directed to the new media literacy it proved to be of enormous interest to the people with special needs because of their blindness. Each year the number of participants doubled or tripled.
Related links: Links: http://www.horizonti.bg
Projects: many national and European media education projects
Organisation: Youth Media Net Association
Target group: pupils and students
Youth Media Net is the only national association which unites working professional and young people willing to learn journalism such as pupils, students in audiovisual arts, media production management and advertising in the cities of Sofia, Varna, Burgas, Blagoevgrad and Gotse Delchev. The Net gets together local school and university media from all over the country through audiovisual projects varying in content from investigation to social and information subjects.
Related Links: http://www.youthbg.info/bg/nceypi/
Project: Competition Media Bubble
Organization: Consortium of local media and local governments
Target group(s): The age of participants is mostly 16-19 (school years 10-12).
The organizing team is rather high level, including all the local media organizations of the area, local governments etc. The competition is build up as a series of events, starting with three local events in threecounties and followed by grand finale, where every county is represented with one team.
Related Links: http://www.ut.ee/curriculum/orb.aw/class=file/action=preview/id=807523/LT_KOGUMIK_I.pdf
Project: Young People’s Media Club and school media
Organization: NGO Young People’s Media Club (Noorte Meediaklubi or NMK)
Target group(s): high school students
NMK connects young professionals who have personal experience of working at school radio or school newpaper editions. The members of NMK declare their willingness to educate motivated gymnasium students and help them to create better school media.
Related links: http://meediaklubi.ee
Pubmalin aims to develop pupils’ abilities to ‘read’, understand, produce, discuss and write about print, still and moving-image advertising.
The four pillars of media literacy education:

a) who produced this text and why ?

b) how does this text create meaning ?

c) How does this text portray its subject ? (representation)

d) How do people interpret this text ?
Related links:

Radio Plum FM in city Sérent aims also at pedagogical activities. Therefore, its staff regularly visits schools and establishments for children and youth with its special transfer- communication carriage.
Project: France 5 Education
Organization: France Televisions, Paris, France
Target group(s): Teachers, Students, Parents
le rôle des mathématique
TV Channel and website offering educational programmes and information and services (related to France 5’s educational programmes) to help teachers bring classes to life, help students understand the area and to provide guidance for parents.
Related links:

Project: Les Pieds dans le PAF (Paysage Audiovisuel Français)
Organization: L'association "Les Pieds dans le PAF", St. Nazaire, France
Target group(s): General public
The association promotes media literacy by encouraging the participation of citizens in action to influence TV content and giving support to new creators.
Project: APTE
Related links: http://www.piedsdanslepaf.org/
Organization: APTE association, Poitiers, France
Target group(s): Trainers, Teachers, Youth leaders, Parents

APTE brings together trainers, teachers, youth leaders and parents. It aims at promoting critical thinking towards the media among people, and particularly among youngsters and children by training sessions and learning methods concerning media education and media literacy. Doing so, APTE ensure that all different kind of images and all the kind of media are taken into account.
Project: FLIMMO
Organization: programmemberatung für Eltern e.V., München, Germany
Target group(s): Parents
FLIMMO mediates between the wishes of the children and the concerns that parents have in relation to the television. This considered FLIMMO television from children view and declares: who desires children towards played between 3 and 13 years of television, what skills they have,to process what they have seen, which television offers can be tricky for them, or even problematic. The FLIMMO brochure is published three times a year. Here is the entire programme of the ten stations, which is taken into account and discussed unique, films or documentations. The major film lexicon, there are meetings to more than 5000 films.
Project: Media Smart
Organization: Media Smart e.V., Köln, Germany
Target group(s): Children aged 8 to 11 years old, Teachers, Parents
Media Smart consists of academics, educationalists, but also of representatives of advocacy groups dedicated to families and children. Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives.
Related links: http://www.mediasmart.de/
Organization: Projektbüro "SCHAU HIN!" c/o WE DO communication, Berlin, Germany
Target group(s): Parents
It is an initiative by the Federal ministry for family affairs, senior citizens, women and Youth, Vodafone, ARD and TV Spielfilm. The initiative will enable parents about developments in the electronic media, as well as potential hazards arising from the children's use of electronic media. At the same time, the initiative offers parenting course orientation in the electronic media world and gives concrete, everyday tip show they can assist their children's media consumption competency.
Project: Clixmix
Organization: Stiftung Lesen, Mainz, Germany
Target group(s): Children (primary schools)
Clixmix offers children of primary school age the opportunity to explore the diversity of their world to playfully from different angles.

In addition to child-friendly knowledge Clixmix also stands for the promotion of media literacy: Educationally valuable content is a multimedia format.Within the children's page, children move in a secure, ad-free and child-friendly environment.
Clixmix content is based in both the treatment of heterogeneity and maturity, as well as the reading and writing skills of children.
Related links: https://www.clixmix.de/erwachsenenbereich/
Project: Pointed Ears (Ohrenspitzer)
Organization: Stiftung MedienKompetenz Forum Südwest, Ludwigshafen, Germany
Target group(s): Children aged between 3 and 14 years
The project offers the online database "Tones for children" where can be found more than 2,000 radio plays. More than 40 Day Care Centers and more than 250 schools in Baden-Württemberg and Rhineland region have already taken advantage of the offer.
Related links: http://www.ohrenspitzer.de
Project: TurnOn - Radio in the School
Organization: BR - Bayerischer Rundfunk, München, Germany
Target group(s): Students
The "TurnOn - Radio in the School" provides school radio groups financing professional support, skills, and Network of dedicated school radio editors. BR-s professional support for young people in their journalistic work. ". The young people deal with issues that they themselves choose. They learn to research and their findings to formulate response - key qualifications for training and work.
Related Links:

Project: "draufhaber.tv" ("Ihaveit.tv")
Organisation: University of Bremen, Germany; Federal Ministry of Education and Research, Berlin, Germany
Target group(s): first-time employees
This is a video-based web portal for first-time employees. They can give proof mainly of their manual skills. For instance, they get themselves on camera while imparting the skill they master best. Videos can be changed and didactically enhanced via integrated tools. Thus, users may create a whole range of downloaded videos and also complete applications by adding an impressive demonstration of their standard of education.
Related link: www.draufhaber.tv
Project: "Surf-Fair gegen Cybermobbing" ("Surf-fair against cyber-bullying")
Organisation: Westphalian Wilhelm University of Münster, Germany; Media institution of North-Rhine Westphalia, Düsseldorf, Germany
Target group(s): Pupils aged 10 to 13 and their teachers
"Surf-fair" is characterised by a consistent didactic concept focussing on cyber-bullying only. After having followed an open-ending presentation of an example case, participants work on their own definition of the problem and possible ways of solving it. They are active designers of their own knowledge what makes them adapt it more easily to their everyday reality.
Project: "Zukunft gewinnt" ("Future wins")
Organisation: Federal Environmental Foundation, Osnabrück, Germany
Target group(s): Adolescents, staff of electronic media
Young people are also motivated to present their own points of view via new media. The most creative participants are awarded a prize every year.
"Future wins" is a project demonstrating the manifold opportunities to make young people being interested in the issues of future, environment and sustainibility via electronic media (broadcast, television and online media).
Related links:

Project: "Advanced Age and Media"
Organisation: University of Leipzig, Germany
Target group(s): Citizens aged 20 to 25 and 62 to 74
"Advanced Age and Media" is one of the most comprehensive projects in Germany to find out about the particular needs of senior citizens in the field of internet usage. Project leaders focus on the questions of what ageing means in the terms of a medialised world and how elderly people act there, how they reflect medial categories on the basis of their own experiences and personal development and what impact digitalisation and interconnectedness have on articulation, self-determination and cultural participation.
Related links: http://www.uni-leipzig.de/mepaed/projekt/altern-und-medien/
Project: "pb.21 – Web 2.0 in der politischen Bildung" ("pb.21 – Web 2.0 within the framework of civic education")
Organisation: German Federal Agency for Civic Education, Bonn; German Federation of Trade Unions, Berlin
Target group(s): Citizens of the Federal Republic of Germany
Users find a wide range of examples of good practice for applying online tools within the framework of civic culture. Participants of the programme Web 2.0 in the field of civic education can exchange their points of view within an internal section. pb.21 is meant an "open educational project" to be continuously developed by its users.
Related Links: http://pb21.de/
Project: "peer3 – fördern_vernetzen_qualifizieren" ("peer3 - encourage_connect_qualify")
Related Links: http://wwwpsy1.uni-muenster.de/Psychologie.inst3/AEbromme/fortbildung/fachkom/gwi/index.html
Organisation: JFF – Institut für Medienpädagogik in Forschung und Praxis
Target group(s): Children and adolescents aged 10 to 20
"peer3 – encourage_connect_qualify" will be applied at 20 schools in Bavaria during the school years of 2012/13 and 2013/14. (Bavaria is supposed to provide the highest level of education in Germany.) With the assistance of peer educators, students will have the chance to test the most innovative media tools on a volountary basis.
Related links: http://www.jff.de/?BEITRAG_ID=6488
Project: Medienethnographische Forschungsstelle (Centre for Ethnographic Research in Media)
Organisation: University of Education Ludwigsburg, Germany
Target group(s): Interested parties
The coexistence of Germans and migrants is one of the main challenges for Germany society. However, there are only a few studies on the special needs of migrants in the field of internet usage. The Centre for Ethnographic Research in Media at the University of Education Ludwigsburg is the only institution to cover the issue systematically and continuously.
Related links: http://www.ph-ludwigsburg.de/2531+M549484c96a0.html
Project: "I-KiZ – Zentrum für Kinderschutz im Internet" ("I-KiZ - Centre for Child Protection on the Internet")
Organisation: Federal Ministry for Family Affairs, Senior Citizens, Women and Youth
Target group(s): Parents, government institutions, NGOs, enterprises, associations
Participants focus on children and adolescents having outgrown from secure webpages and permanent supervision by their parents and teachers. In particular, young internet users should be offered help in cases of emergency. Thus, the members of the forum are primarily working on such offers of assistance.
Relalted Links:
Project: "Seitenstark" ("Great webpages")
Organisation: Seitenstark e.V., Cologne, Germany
Target group(s): Children
Children can plunge into such diverse issues as of animals, environmental issues, society, music or chemistry and continue offline on the basis of real experiments and handicraft instructions. They do use the webpages most effectively whenever they cooperate with other children.
Related links:
Related links: http://schau-hin.info
Project: "Lernscouts" ("Learning Scouts")
Organisation: Microsoft Deutschland, Unterschleißheim, Germany, in cooperation with Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, Berlin, Germany
Target group(s): Schools and institutions of higher education
"Lernscouts" was created for young people "taking a computer for much more than only a mailbox or a paddle". Users acquire fundamental as well as detailed knowledge about software and hardware, about text processing programmes and image editing or about web design and data protection.
Related link: http://helliwood.mind.de/lernscouts/content/cont43.htm
Organizator: Media Education Wales, Cardiff, Great Britain
Project: Using film in schools: a practical guide
Target group(s): Teachers and Headteachers
This interactive guide explains what schools need to use film in the classroom. It gives examples of where film fits into the curriculum, the equipment need for delivering film education, and where to find sources of support and funding.
Related Links: http://mediaed.org.uk/using_film_in_schools
Project: Workshops and projects on film, media and filmmaking
Target group(s): Teachers, Children, Youth and Adults
Media Education Wales offer a wide range of training for Primary and Secondary level, from the basics of media and film education to teaching Media Studies and using film across the curriculum.
Project: Media Smart literacy programme - Be Adwise 2
Organization: Media Smart, London, Great Britain
Target group(s): Children, Parents, Teachers
Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Its materials use real examples of advertising to teach core media literacy ski
Project: BFI Education (British Film Institute)
Organization: British Film Institute, London, Great Britain
Target group(s): Children, Young peoples, Adults, Teachers in formal and informal education
The website provides:
a) Resources, articles, worksheets, case studies and reviews to be used in the classroom.
b) Information about media education 'movements' around the world.
c) Link to sites related to Media Education
d) Discussion Forum: Topics related to media and moving image education, including classroom practice, curriculum and technical matters.
e) Screen online: Enormous online service providing access to UK film and TV material and a large amount of informational and educational support material.
Related Links: http://www.bfi.org.uk/
Project: BBC learning projects
Organization: BBC, London, Great Britain
Target group(s): Children, Young peoples, Students, General public
The BBC offers educational online resources for learning support and advice and for the development of abilities in the use and understanding of media. BBC's media literacy-related campaigns or initiatives are: Create with the BBC; BBC Schools; BBC News School Report Project; CBeebies. Offers programmes; CBBC; BBC Three; BBC Four and BBCi interactive TV.
Related links:
http://www.bbc.co.uk/cbeebies; http://www.bbc.co.uk/cbbc/; http://www.bbc.co.uk/bitesize/primary/; http://www.bbc.co.uk/connect/; http://www.bbc.co.uk/learning/
Project: Channel 4 Learning
Organization: Channel 4 Learning, Farlington, Great Britain
Target group(s): Students
Channel 4 Learning's content is currently distributed worldwide on multiple platforms - broadcast, video, DVD, CD-ROM, online, broadband and other digital platforms - into both formal educational institutions and the home market.
Related links: http://www.channel4learning.com/index.html
http://clipbank.channel4learning.com/ http://www.espresso.co.uk/
Project: Making television news
Organization: Channel 4 Learning, Farlington, Great Britain
Target group(s): Students
This can be used within the context of Media Studies, English, Citizenship and related subjects. Students learn to critically analyse television news as well as create their own news stories. They use digital technologies as well as online tools to select, edit and produce news stories.
Note: key aspects are HYPERLINKED: click on them to see exemplification through TV news
individual, social, cultural, economic, political events & ideologies
medium, purpose, form, genre, style, tone
technical & cultural codes, anchorage, mode of address
narrative structure & narrative codes
selection, portrayal, ideological discourses, explicit and implicit meanings
target audience
differential decoding
internal contexts
external contexts
Key Aspects of Media Studies
Related links: http://www.channel4.com/learning/breakingthenews/schools/learningmaterials/default.html
Project: Creative Learning Centre
Organization: Nerve Centre, Derry~Londonderry, Great Britain
Target group(s): Pupils
The Creative Learning Centre is the educational model that the Nerve Centre has developed to bring digital creativity into the heart of the curriculum. By providing teachers and pupils with access to high level ICT skills, we aim to empower young people to become active, creative learners.
Related links:
Project: MOPED (Media-Democracy-Education)
Organization: Association Televele
Target group(s): 3-15 years old children
Activities are entitled to be performed by any educational institution in groups of children during 3 months. Teaching materials are suitable for teachers with no media background.
This helps to develop children’s media awareness.
Related links:
Project: H95
Organization: Nemzeti Média és Hírközlési Hatóság (NMHH) and partners
Target group(s): students of primary and secondary schools
Establishing an interactive media literacy learning centre in a recently reconstructed old villa. The aim of this project is to help young people to learn more about the new media culture.
Related links: http://h95.hu/projekt.html
Project: Watch TV smart! (Tévézz okossan!)
Organization: Média Connection Sro.
Target group(s): children of primary, secondary schools, parents
Watch TV Smart is maintaining a website, that helps children and parents to choose the proper tv-program. Critical (not commercial) review of the programs.
Related links:
Project name: Mediatudor
Organization: MediaSmart Hungary, Kht., non-profit
Target group(s): 6-11 years old children
The main goal is to teach children to the critical approach towards publicities and to develop critical consumer attitudes. Worksheets, teachers’ packages, booklets, videos are proposed free of charge to teachers and parents.
Related links: http://www.mediatudor.hu/
Project: Children and the media
Organization: UPC
Target group(s): children of primary, secondary schools, parents
A media literacy program adapted from the US (not a real training program, contains mainly instructions for parents), is the part of the official webpage of the UPC cable network.
Related links: http://www.upc.hu/upclive/media_literacy/gyerekek-es-a-media
Project: Journalism studies in Lithuanian Journalism Centre (LZC)
Organization:Faculty of Communication Vilnius University
Target group(s): age 17-19
The aim of this programme is to provide interested parties with basic skills and knowledge necessary for people interested in media literacy, starting a career in journalism and prepare for continuing studies in the field of the media.
Related links: http://lzc.lt
Project: Young journalists club in Lithuanian Youth Centre
Organization: Lithuanian Youth Centre – the largest local non-formal children and youth educational institution
Target group(s): school pupils
During club meetings young people learn about the various means of communication (communicating directly with the interviewer; to record interview, conduct a meeting with a group of people). Also the participants have possibilities to test and refine the language and style of writing skills, learn about the different kinds of media, to meet with the well-known journalists, visit the newspapers and broadcasting outlets.
Related links:
Project: Medialab
Organization: Jornal de Notícias (JN) and Diário de Notícias (DN), two daily newspapers
Target group: pupils and their teachers
The Medialab, located in the newspapers’ headquarters, puts into operation journalism labs aiming to promote knowledge about newspapers and the Internet in society. This initiative has developed workshops such as "Make your first page" and "Working in Publishing - a four-pages newspaper”, which are an opportunity to interviewing personalities, making reports, asking questions, etc.
Related Links: http://medialab.dn.pt/ http://www.medialab.jn.pt/
Project: PÚBLICO na Escola
Organization: PÚBLICO, a Portuguese quality daily newspaper
Target group: students and teachers, elementary and high school
This project seeks to create proximity between the school and current affairs, raising awareness among young people about society main issues and their connections to citizenship. One of the most remarkable initiative, developed in conjunction with public and private entities, is a National School Newspapers Contest.
and this is one example, what they blog about:
Related Link: http://blogues.publico.pt/pagina23/
Project: Digital Natives
Organization: Public Broadcaster RTP and TV producer Farol de Ideias
Target group: All segments, but mainly youngsters
This TV program emphasizes the understanding of the media field and its main trends. Broadcast in the Channel 2 of the public TV operator gives special emphasis to the information society and social networks.
Link: http://www.rtp.pt/programa/tv/p26916
Project: SeguraNet
Organization: public-private consortium formed by the Foundation for Science and Technology, FCT, the General Directorate of Education / Resources and Educational Technologies Team, the Foundation for National Scientific Computing (FCCN) and Microsoft Portugal

Target group: children and youth, families, workers and citizens in general
This initiative was created to spread activities initiated in schools and the educational community within the project Safer Internet program, expanding awareness raising and promotion of safe use of the Internet to other sectors society. It has a phone hotline for reporting illegal or harmful content for users.
Link: http://www.seguranet.pt/blog/
Project: TV series Media Spies
Organization: public TV (STV)
Target group(s): teenagers
This regular Saturday morning media literacy programme for youth was broadcast in late 2010 - summer 2011. This programme presented a kind of basic education on various media issues in an entertaining form, although it was at times slightly didactic.
links: http://www.stv.sk/online/archiv/medialni-spioni/
Project: ‘TASR for Every School’
Organization: the semi-state Press Agency of the Slovak Republic (TASR)
Target group(s): students – especially future journalism students
The programme targeted aspiring journalists. It taught the basics of media work and collects student news from all corners of Slovakia. Authors of the best submissions were rewarded with an official TASR Junior Journalist Press Credential.
Projects: Slovak Press Watch, Mediawatch, Omediach
Organization: NGOs or individuals
Target group(s): media professionals and general public
There are some interesting projects related to media criticism. Through their blogs, the founders Gabriel intended to promote professionalism in journalism, provide feedback about news coverage, and inspire Slovak media consumers to think critically about what they read.
Related links: http://medialne.blog.etrend.sk/mediawatch/ http://omediach.blog.sme.sk/
Project: Sheeplive
Organization: Civic association eSlovensko
Target group(s): children and teenagers
Civic association eSlovensko has been producing a series of cartoons Sheeplive with the support of various domestic donors and Safer Internet Programme of the European Union.
The project focuses on the safety of children and youth, in particular the risks related to the internet, mobile phones and new technologies.
Related links: www.Sheeplive.eu http://www.zodpovedne.sk/kapitola_ostatne.php?cl=english_language
Project: Junior Media – Professional Newspaper in Your School
Organization: Grupa Wydawnicza Polskapresse, Warszawa, Poland
Target group(s): Teachers, Students (primary schools)
Junior Media is a platform for online school newspaper production. It is a simple step-by-step system guiding students and teachers through the entire process of newspaper production. The structure of the newspaper is inspired by the real regional newspaper.
Related links: http://juniormedia.pl/junior-media http://press.juniormedia.pl/paper/newspapers/
Project: Media Education – Challenge of the 21th
Organization: Małgorzata Wiczkowska – an expert on media education
Target group(s): Parents, Teachers, Experts
It aims at assisting children and the youth to get prepared for creative and critical media reception in order to diminish the negative influence of the media and to make the news directed at children as much valuable as possible.
Related links: http://www.nowa.edukacjamedialna.pl/news.php
Project: Cyfrowa Przyszłość. Katalog kompetencji medialnych i informacyjnych
Organization: Modern Poland Foundation, Warszawa
Target group(s): Teachers, Experts on media education
The catalogue is a product of a team work of number of experts on media education and information. It includes a list of skills elaborated for all age groups, from pre-school education to lifelong learning. It covers a large scale of topics, such as the ability to use information, ethics and values in the media, security, media law, economic aspects etc.
Related Links:
Project: Cyfrowa Przyszłość. Edukacja medialna i informacyjna w Polsce – raport otwarcia
Organization: Modern Poland Foundation, Warszawa
Target group(s): Experts on media education
It is the first complex attempt in Poland to describe the status of Polish media influence and to create a future perspective of the development of this influence. The report includes an analysis of information and the influence of media on the Polish society, examples of verified procedures regarding development of media education and information about other countries as well as a catalogue of initiatives of the Polish media education and curricula.
Project: Forum Dziennikarzy na rzecz Edukacji Medialnej
Organization: Forum Dziennikarzy na rzecz Edukacji Medialnej
Target group(s): Youth
Project educates to understanding the media, to think critically and to demonstrate the worth of creativity. One of the activities is the communication of journalists with the public through Facebook.
Related links: http://www.facebook.com/pages/Forum-dziennikarzy-na-rzecz-edukacji-medialnej/150190628352306
Project: Moja Szkoła Jest Medialna (My school is a media orientated)
Organization: Evolution Media Foundation, Warszawa
Target group(s): Children, Youth
Under the leadership of experts and the Media Evolution Foundation, the youth work in a mobile TV studio, prepare their own news about their school, city, village or district, conduct interviews with the local government and press conferences etc. Young people acquire practical skills connected with communication building. Participants undergo an intense preparation for the documentary film implementation which is the outcome of the project.
Related links: http://www.mediaevo.pl/moja-szkola-jest-medialna/projekty-edukacja.html
Project: Media Education. 20 Steps (Edukacja Medialna. 20 Kroków)
Organization: Evolution Media Foundation, Warszawa,
Target group(s): Students
During the programme the participants gain: knowledge about the media influence, the ability to selectively receive the media content, knowledge in the area of media marketing and advertisement, the ability to move freely in various publicist genres, the ability to identify the values presented in the media, the ability to differentiate a fact from an opinion, knowledge about the relationship between media world and the public life.
Project: Intermedia
Organization: KID PiNA - The Association for Culture and Education, Koper
Target group(s): Young people, Artists
KID PiNA's services and activities include: a creative multimedia studio, a virtual meeting point for NGOs and individuals, mentoring and advising on projects, assistance in organizing and advocacy of civil initiatives - all this enables the targeted public to realize their ideas and projects.
KID PiNA´s activities:
trainings, exhibitions, festivals, movie nights, evenings of physical, static and inter-media art performances, lectures and presentations, courses, seminars, workshops, providing of info material as well as other publications and multimedia production
Related links: http://www.kid-pina.si/
Project: Safer Internet Plus Programme;
Organization: University of Ljubljana, ARNES, Slovenian Association of Friends of Youth, the Youth Information and Counselling Centre of Slovenia, Information Society and Media Directorate-General within European Commission, Slovenian Ministry of Education, Science, Culture and Sports.

Target group(s): children and teenagers
The pleasant and instrumental aspects of cyberspace are accentuated by explicit verbalization, which is followed by a warning. Short descriptions of “risks” or disadvantages of online activities are presented.
Related links: www.safe.si
Project: The civil society’s campaign for the regulation of pornography in Slovenia
Organizations: Association Against Sexual Abuse and Association for Promotion of Equality and Plurality
Target group(s): state authorities, general public - adults
The campaign was focused on mainstream pornography regulation in Slovenia and was performed on two levels: regulatory. The educative part of the campaign consisted of public appeals and interpretations in reports in news media, printed information brochure, published news media interviews, the new media (homepage of Vita Activa), and at the press conferences.
Related links: Šribar, R. 2006. Regulacija pornografije: projekt nevladnega sektorja [Regulation of pornography: the project of non-governmental sector], Ljubljana: Društvo za uveljavljanje enakosti in pluralnosti Vita Activa and Združenje proti spolnemu zlorabljanju.
Project: (New) media education campaign for the ethnic minorities in Slovenia
Organization: The Bosnian Cultural Association Slovenia and supported by Media department of the Peace Institute, Ljubljana
The project Sokultura and its web site are financed by the European Social Funds and the Slovenian Ministry of Culture, and they are dedicated to the fulfillment of two principal goals: to raise communication competences of the members of the ethnic minorities in Slovenia with the aim to make ethnicities better publicly acknowledged, and to create better conditions for the employment options of the members of ethnic minorities in the Slovenian cultural sphere. The lectures and workshops in question were segmented in three categories: visual and digital support), public communications, and creative public appearances and performances.
Project: Media Smart
Organization: Media Smart - Sveriges Annonsörer, Stockholm, Sweden
Target group(s): Children aged 8 to 11 years old, Teachers, Parents

The four pillars of media literacy education are applied to advertising:
a) who produced this text and why ? (production)
b) how does this text create meaning ? (language)
c) How does this text portray its subject ? (representation) d) How do people interpret this text ?(audience)

Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives.
Related links: http://www.mediasmart.se/
Project: MediaSIS: Media Literacy for Teachers
Organization: ActiveWatch Romania

Target group(s): teachers of in secondary schools (teaching various disciplines - mainly, social and humanistic sciences, languages, history, geography etc.)

The course offers teachers the possibility to develop innovative teaching strategies based on the media knowledge and skills they receive. Of course, the institutional context is pretty rigid and the teachers have to be highly creative so that they can mediate in between innovative teaching strategies and the traditional education/evaluation system.

Related links: www.activewatch.ro

Project: Children understand the media– but in a different way! Media education in the family
Organization: Obecne prospešná spolecnost Sirius, Prague
Target group(s): Parents
Internet portal www.sancedetem.cz provides information mainly for families with handicapped children, families in need and a potential donor or experts. Besides other activities, the portal also provides with advice of an expert on media education. It answers the questions of how the media work, what the principles of family media education are, and what educative approach to media parents should choose.
Documentary: We are absolutely normal!
Related links:
Organization: People in Need (Clovek v tísni), Prague
Project: One World in Schools - Be in the Picture
Target group(s): Teachers, Students (secondary schools)
Project aims at developing pupils’ ability to critically consider media announcements to influence of which they are daily exposed. Besides, it seeks to enhance their skills for the use of the media potential. The project offers specific audiovisual materials and methodology as well as know-how of their use during the lessons.
Project: One World in Schools
- Sectional Themes for Primary Schools
Target group(s): Teachers (primary schools)
This set is intended for the teaching of so-called sectional themes for the second level of primary schools - personal and social development, education on democratic citizenship, teachings on thinking in European and global contexts, environmental education, multicultural education and media education.
Related links: http://www.jedensvetnaskolach.cz/index2en.php?id=270
Project: One World in Schools - Link magazine
Target group(s): Students (primary and secondary schools)
Link magazine offers further information on the themes explored by individual documentary films. It also contains suggestions for discussions and references to other sources of information. The aim of the magazine is not to exhaust individual themes but to arouse young people’s interest in them in a lively and interesting manner. The magazine’s content consists of readable reportage, articles, commentaries and interviews written by experienced journalists, experts and students themselves.
Related links: http://www.jedensvetnaskolach.cz/download/pdf/jsnspdfs_307.pdf
Project: Reading literacy and project education
Organization: Abeceda (Civic Association), Most
Target group(s): Teachers, Students (primary schools)
The project aims at promoting reading literacy at primary schools in three areas: readership and reading literacy, reading literacy and media education and reading literacy and creative writing.
Related links: http://www.ctenarska-gramotnost.cz/o-projektu
Project: Media Education (Mediální výchova)
Organization: Centre for Media Education, Prague
Target group(s): Teachers, Students, General public
Among the most important projects of CMV are: summer recreational camps for journalists, media courses, regional editorial board for the deaf, courses–both open to public and private–for various target groups in the area of media and communication, media education, marketing, PR and use of modern ICT.
Related links: http://www.medialni-vzdelavani.cz/
Project: Regional center for media education
Organization: Civic Association, Havlíkuv Brod
Target group(s): Teachers (primary and secondary schools)
Project mainly aims at enhancing abilities of staff of schools and schooling institution in the region, in the area of media education and media literacy, improving accessibility, quality and attractiveness of further education offer for teachers at schools in the Vysocina region.
Related links: http://www.centrumvysocina.cz/regionalni-centrum-medialni-vychovy.html
Project: Project Evvoluce
Organization: Centre for Ecologic Education, Tábor
Target group(s): Teachers, Students (primary schools)
The goal of this project is to help schools and teachers combine environmental education with other subjects while providing interactive materials to be used in class. Output consist 30 educational packs, each with a special cross curriculum topic.
Related links: http://www.evvoluce.cz/vyukove-balicky/medialni-vychova.php
Project: Media Set
Organization: KONEP (Civic Association), Pardubice
Target group(s): Teachers, students (secondary schools)
Media Set it a set of methodological and information tools promoting media education. Principally, it is designed for grammar school teachers and students for 21 grammar schools in the Pardubice region.
Related links: http://www.mediasetbox.cz/cs/
Project: Media Education
Organization: Vyšší odborná škola publicistiky, Prague
Target group(s): Students (secondary schools), General public
The aim of the project is to assist students of secondary schools as well as the general public to improve their distinctive, critical and informed relationship of openness towards current mass, corporation, social and interest media. The project offers online methodological material focused on the basic media theory, media tools, media reality, advertisement, persuasion and influence of the media.
Related links: http://www.skolamedii.cz/
Project: Media School
Organization: Salesian Youth Centre, Brno
Target group(s): Youth
Media Schools is a Czecho-Slovak Salesian media project designed for young people, especially for youth centers animators. The school concentrates on gaining skills to critically evaluate media communication content and form, to lead other towards critical perception of the media and to express values and opinions in the media environment.
Related links: http://www.medialniskola.cz/onas.html
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