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Transcript of Starbucks Presentation
"To inspire and nurture the human spirit, one person, one cup - one neighborhood at a time"
Starbucks External Communication
Net Income: 1.434B
17,651 Starbucks locations worldwide.
- Branding Color Elements
-"Wholesome, comforting, personal"
- Personal Touch
- My Starbucks Rewards
- Expanding the Brand
We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
Howard Shultz, CEO
Starbucks goes International
Total stores: 17,651* (as of July 1, 2012)
Q & A
2. What is the name of the largest cup size offered at Starbucks?
1.Who is the CEO of Starbucks Corporation (First and last name)?
3. From which novel did the name "Starbucks" come from?
1.2 million followers
The world's top
87,00o Drink Combos
Trenta = Human Stomach
40 Million Customers/week
Misspelling customers names
Remake Your Drink
Sales/stock decline (2009)
The Global Environment
- Career Options
-"Your Special Blend"
- Community Outreach