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Copy of Business Plan

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by

Justine Pagaduan

on 27 September 2014

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Transcript of Copy of Business Plan

2014-2015
Business Plan
Jordan Liebman- CFO
Jessica Vinokur- CEO
Micheal Cappilipu- VP Of Marketing
Harris Fein- VP Of Accounting
Bari Driggin- Director Of Accounts Receivable
Key Personnel
Company Description
Formed in Bellmore, NY 2010

C Corporation

Baked Goods Segment, Food Industry

Customizable Desserts

Catering Services
Economic Conditions
GDP is up 1.3% last fiscal quarter
Consumer Price Index has increased by 4.896
Competitive Analysis
Our Flavors
Product Extensions
Jumbo Cupcakes
Cupcake Shake
Cake Pop
Insert Chart-Allison
Sales Promotion
Digital Communications
Positioning
Controlling
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Cupcake Of The Month
Statement Of Purpose
Provide business information to:
Shareholders
Public
?????
Industry Analysis
Real World
Company Information
Founded in BGC, Taguig City
Food Industry, Baking Segment
Issue Analysis
Price
Action Program
Sweet Delights Café cupcakes are more than just a dessert to satisfy ones sweet tooth;
they are a desire for gratification, one bite at a time.
(02)794-2487
Contact us on:
sweetdelightscafe@yahoo.com
Formed on September 13, 2014
Our company’s mission is to benefit our customers in a profitable manner by providing:
1. A vast array of delectable cupcakes that will give our valued customers the satisfaction they deserve.
2. The best dining experience with a twist of sweetness that will make them have a delight in every bite.
Mission Statement
1.We aim to expand our market.
2. We aim to branch out to different places.
3. We also plan on venturing on new products.
Future Plans:
4 personnel
Amici Partnership
Buy 1, Get 30% off on the Second Purchase right after of our opening day
Free Coffee for the "First 100 customers" on our Anniversary
Flyers
10% discount coupon for those who will like our Facebook page during Christmas Season
• Owners and staffs who have creative flair
• Sustainable competitive edge of adaptability to all occasions and trends
• Minimal, but experienced staff to start business and save money
• The cupcake business has a large target market, catering to a variety of ages and genders.

• First time business venture
• Start up costs are only estimates
• Funding a small business could be difficult
• Potentially could be understaffed if our product demand increases drastically
• Experience in marketing our product is minimal

• Capitalize on changing market
• Join the trend of modern cupcake design
• To grow quickly and expand
• There is definitely an increasing social trend
that ‘up-market’ parties are now opting for cupcake towers instead of the traditional cakes.

• Competitors could “steal” our ideas
• There are an extensive number of bakeries and cafés in the selected location
• Financial problems could threaten our first year’s success
• Time management could falter our productivity

"Delight in every bite"
Where are we exactly located?

Promotion
Regular cupcakes ~ P80.00 to P95.00
Premium Cupcakes ~ P115.00 to P130.00
Cakes in a Cup ~ P140.00
Cupcake:
Primo ~ P85.00,
Altro ~ P100
Terzo ~ 115.00.
Coffee:
Mini-cupcakes:
6's ~ P45.00 (assorted)
1 dozen ~ P80.00 (assorted)
Special Cupcakes:
Olaf
143
Four-leaf Clover
Ninoy Aquino's Day
Trick or Treat
Philippine
Income Statement

sample of suggestion form
Jumbo Cupcake ~ P150.00
Cupcake Shake ~ P165.00
Cake Pop:

3's ~ P30.;00
6's ~ P50.00
Facebook page and Tweeter Account
Budgeting
“The internet in its current form was developed as a free exchange of information, unregulated by any one government or owned by any one person or company. In its raw form it was the playground of hackers and computer geeks, who challenged the status quo. It brings about a new era, the technological revolution. The free flow of information has brought about technological advances at an unprecedented rate and has made many rich and brought companies who failed to adapt to a standstill.”
- http://www.passioncomputing.com/articles/the-social-impact-of-technology
Technological
Economic Issues
“While the economies of neighboring countries in Southeast Asia grew, such as those of Singapore, Malaysia, Thailand, Vietnam, and to some extent, Indonesia, the Philippines continued to experience economic difficulties. These economic problems included the high incidence of poverty, the unequal distribution of wealth, the diminishing buying power of the Philippine Peso, high cost of commodities, lack of basic services, and the presence of slum communities in urban centers. Many of these problems could be traced from the elite-dominated power structure of the country compounded by the lack of economic planning and political foresight.”
http://www.academia.edu/1304707/The_Socio-Cultural_Situation_in_the_Philippines
“While the economies of neighboring countries in Southeast Asia grew, such as those of Singapore, Malaysia, Thailand, Vietnam, and to some extent, Indonesia, the Philippines continued to experience economic difficulties. These economic problems included the high incidence of poverty, the unequal distribution of wealth, the diminishing buying power of the Philippine Peso, high cost of commodities, lack of basic services, and the presence of slum communities in urban centers. Many of these problems could be traced from the elite-dominated power structure of the country compounded by the lack of economic planning and political foresight.”
http://www.academia.edu/1304707/The_Socio-Cultural_Situation_in_the_Philippines
“Philippine economy grew an annual 6.4% in the second quarter of 2014, faster than a revised 5.6% expansion in the previous three month period. The expansion was driven by industry, services and agriculture sector while government expenditure declined.”
- www.tradingeconomics.com/philippines/gdp-growth-annual
Pricing Strategy
Full transcript