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Transcript of Future Generations
Who are these creatures, and how can we help them achieve their potential?
Generations of the last 100 years...
The Baby Boomers
Coming of Age: 1963-1972
Age in 2014: 60-68
Major Conflicts- Bay of Pigs, Kennedy/MLK Assassinations, Vietnam War
Social Events- Civil Rights Movement, British Invasion, Woodstock
Cultural Icons- James Dean, Elvis Presley, Beatles, Muhammad Ali, Martin Luther King
Technological Developments- Moon Landing, Record Players
Parents of- Generation X
Coming of Age: 1984-1998
Age in 2014: 34 to 48
Major Conflict- End of Cold War, Bosnia, Gulf War
Social Events- AIDS, Challenger, Berlin Wall, Grunge,
Cultural Icon- Michael Jackson, Kurt Cobain, Michael Jordan,
Technological Development- Nintendo, Apple IIE, Camcorder, Cordless Phone, Cable TV
Parents of- Generation Z aka Plurals
Generation Y, Echo Boomers, Millennials
Coming of Age: 1999-2012
Age in 2014: 20 to 32
Major Conflict- September 11th, Afghanistan, Iraq
Social Events- First African American President, Great Recession, Occupy, Climate Change
Cultural Icons- Oprah Winfrey, Steve Jobs, Bill Gates, LeBron James, Tom Brady
Technological Development- The Internet, Cell Phones, DVD's, Flash Storage, MP3, GPS.
Parents of- Generation Alpha (2010-?)
The Greatest Generation
Coming of Age: 1920-1939
Age in 2014: 93 to 113
Major Conflict- Grew up in shadow of World War I and fought WWII.
Social Events- Suffrage, Roaring 20's, Stock market collapse of 1929, Great Depression; bread lines.
Cultural Icons- Henry Ford, Babe Ruth, Bruce Barton, Al Jolson, Margaret Sanger, George Gershwin.
Technological Developments- Automobile, Commercial Air Service
Parents of- Baby Boomers
The Silent Generation
Coming of Age: 1946-1963
Age in 2014: 69 to 86
Major Conflict- Korean War, Beginning of the Cold War
Social Events- The New Deal, Segregation, Federal Highway Act
Cultural Icons- Dwight Eisenhower, Frank Sinatra
Technological Developments- Television, Radio
Parents of- Generation Jones
Who are they?
What are the symptoms?
email is dead
20 minute attention span…
Forgot to plug in my book.
Coming of Age: 1973-1983
Age in 2014: 49 to 59
Major Conflict- Watergate, Nixon Resignation, Vietnam cont.
Social Events- Roe v Wade, Oil Embargo, Disco
Cultural Icon- BeeGees, Led Zepplin, Star Wars
Technological Development- Floppy Disk, Atari, VCR, PBS
Parents of- Millenials
How Do Advertisers Approach Them?
Mar 19, 2013
'Plural' Generation Presents Unique Challenges For Marketers
Online Media Daily: 'Plural' Generation Presents Unique Challenges For Marketers
"... While its portrait is still coming into focus, “Plurals” -- or those born since 1997 -- are highly optimistic, but have been profoundly impacted by recent economic uncertainties.
Also known as
“Generation Z,” “Generation We” and the “iGeneration,” Plurals have witnessed a culture that celebrated excess, and has been through a recession and a fledgling recovery. As a result, this new generation is remarkably realistic about what is achievable, and feel that they must follow the path that will make them personally happy,
according to Adam Rossow, head of marketing at iModerate.
“This group is fascinating for many reasons, but what’s truly impressive is their keen understanding of the world around them and the valuable lessons they have learned,” Rossow said. “Happiness and the individual freedom to pursue it are more important than financial success.” ...
The only world they know is a digital one -- where they can connect anytime, anywhere, and to anyone,” Forrester analyst Tracy Stokes explained. “As a result, they are highly promiscuous when it comes to media consumption.”
Adolescent Development 101
Begins around 8-9 in girls, 10-11 in boys
Lasts until approximately age 26-27
Brain develops from back to front
Difficulty with "Mind in the Eyes" test
Scale of awfulization-Emotional inbalance
Stress Reactivity... Response can determine further development. *Epigenetics.
Who Are We?
Who Are They?
Who can/should they be?
Some BIG Developments
The Good & Bad
Obsolete Jobs of the Future
Bus Drivers, Truck, etc.
Jobs- What Could Be?
Jobs Before 2020
Augmented Reality Architects, Urban Agriculturalists, Avatar Designers, Avatar Relationship Managers, 3D Printing Engineers, 3D Food-Printer Engineers, Book-to-App Converters, Social Education Specialists, Privacy Managers, Wind Turbine Repair Techs, Personality Services, Smart Contact Developers, Nano-Medics, Octogenarian Service Providers, Elevated Tube Transport Engineers
Jobs in 2030 and Beyond
Extinction Revivalists, Clone Ranchers, Body Part & Limb Makers, Memory Augmentation Therapists, Geoengineers – Weather Control Specialists, Plant Educators, Nano-Weapons Specialists, Earthquake Forecasters, Amnesia Surgeons
Who are their parents?
Technology's Influence on Development
My Little Pony
15 Minutes of sh/fame
Protecting Through Surveillance
What's best for MY child?
Teaching children HOW to be successful
Realistic- Do what you're good at.
Only the best win.
America's last generation with a Caucasian majority.
The most positive about America becoming more ethnically diverse.
Existing in the most diverse social circles.
The least likely to believe in the "American Dream"
Beginning to reflect the Gen X parenting style in their mindset
Affected by blended gender roles.
Generation Z Characteristics
Generation Z - Dangers
Recession, war, energy crisis, and climate change leave them in a world filled with uncertainties.
Gen Zs are described as too dependent on technology.
Cyber-crimes like bullying, identity theft, intellectual property theft are a dangerous frontier that are still not policed or regulated very well.
The cost of higher education is becoming prohibitive.
Gen Zs need niche skills, but one-size-fits-all education is slow to catch up.
How will they work, worship, parent, vote?
Some Gen Zs are do NOT have access to the digital world. Socioeconomic position and ZIP code play a large part in this.
Gen Zs face health problems associated with sedentary lifestyles.
Other generations must deal with Gen Z’s’ changing (or lack of) interpersonal skills that are driven by advancing technologies.
Embrace technology and also they are highly dependent on it.
Poor with interpersonal skills. Not good listeners.
Beyond 2020, there could be drastic changes in work culture, ethics and even values.
Nearly 18% of the world's population.
Very impatient, desire instant results.
Take Internet for granted.They do not understand the magnitude of it as a tool, it has always been there for them.
May not believe in personally meeting their friends and developing relationships.
Capable of making huge communities and have massive collaborations using the Internet without knowing anyone personally.
Desire a smaller footprint.
Everything can come the the place that they live.
Most have at least 2 gadgets.
Which party should conform the most? Us vs. Them!
How do you approach Cell Phones? Social Networks?
What kind of a digital footprint should they have?
What are the pre-Internet characteristics/values
that should be maintained?
Do we even have a say?
The Internet is FOREVER!
Resources the we love!
Utah Afterschool Professionals @ Facebook
BIE.org, Project Based Learning training venue
Kids can TEACH themselves