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Future Generations

Who are these creatures, and how can we help them achieve their potential?
by

John Lyman

on 6 October 2015

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Transcript of Future Generations

The Generations of the Future
Who are these creatures, and how can we help them achieve their potential?
Generations of the last 100 years...
1928-1945
1946-1965
1981-1995
1966-1980
1922-1927
1912-1921
The Baby Boomers
Born: 1946-1954
Coming of Age: 1963-1972
Age in 2014: 60-68

Major Conflicts- Bay of Pigs, Kennedy/MLK Assassinations, Vietnam War

Social Events- Civil Rights Movement, British Invasion, Woodstock

Cultural Icons- James Dean, Elvis Presley, Beatles, Muhammad Ali, Martin Luther King

Technological Developments- Moon Landing, Record Players

Parents of- Generation X
Generation Jones
Generation X
Born: 1966-1980
Coming of Age: 1984-1998
Age in 2014: 34 to 48

Major Conflict- End of Cold War, Bosnia, Gulf War

Social Events- AIDS, Challenger, Berlin Wall, Grunge,

Cultural Icon- Michael Jackson, Kurt Cobain, Michael Jordan,

Technological Development- Nintendo, Apple IIE, Camcorder, Cordless Phone, Cable TV

Parents of- Generation Z aka Plurals
Generation Y, Echo Boomers, Millennials
Born: 1981-1994
Coming of Age: 1999-2012
Age in 2014: 20 to 32

Major Conflict- September 11th, Afghanistan, Iraq

Social Events- First African American President, Great Recession, Occupy, Climate Change

Cultural Icons- Oprah Winfrey, Steve Jobs, Bill Gates, LeBron James, Tom Brady

Technological Development- The Internet, Cell Phones, DVD's, Flash Storage, MP3, GPS.

Parents of- Generation Alpha (2010-?)
The Greatest Generation
Born: 1901-1921
Coming of Age: 1920-1939
Age in 2014: 93 to 113

Major Conflict- Grew up in shadow of World War I and fought WWII.

Social Events- Suffrage, Roaring 20's, Stock market collapse of 1929, Great Depression; bread lines.

Cultural Icons- Henry Ford, Babe Ruth, Bruce Barton, Al Jolson, Margaret Sanger, George Gershwin.

Technological Developments- Automobile, Commercial Air Service

Parents of- Baby Boomers
The Silent Generation
Born: 1928-1945
Coming of Age: 1946-1963
Age in 2014: 69 to 86

Major Conflict- Korean War, Beginning of the Cold War

Social Events- The New Deal, Segregation, Federal Highway Act

Cultural Icons- Dwight Eisenhower, Frank Sinatra

Technological Developments- Television, Radio

Parents of- Generation Jones
Who are they?
What are the symptoms?
tl;dr
email is dead
e-Cigarettes
auto correct
car sharing
privacy?
Photoshopped world
wifi!
#Hashtag Instagram
bullying?
College?
20 minute attention span…
Forgot to plug in my book.
Khan Academy
Born: 1955-1965
Coming of Age: 1973-1983
Age in 2014: 49 to 59

Major Conflict- Watergate, Nixon Resignation, Vietnam cont.

Social Events- Roe v Wade, Oil Embargo, Disco

Cultural Icon- BeeGees, Led Zepplin, Star Wars

Technological Development- Floppy Disk, Atari, VCR, PBS

Parents of- Millenials
How Do Advertisers Approach Them?
Mar 19, 2013

'Plural' Generation Presents Unique Challenges For Marketers
Online Media Daily: 'Plural' Generation Presents Unique Challenges For Marketers

"... While its portrait is still coming into focus, “Plurals” -- or those born since 1997 -- are highly optimistic, but have been profoundly impacted by recent economic uncertainties.

Also known as
“Generation Z,” “Generation We” and the “iGeneration,” Plurals have witnessed a culture that celebrated excess, and has been through a recession and a fledgling recovery. As a result, this new generation is remarkably realistic about what is achievable, and feel that they must follow the path that will make them personally happy,
according to Adam Rossow, head of marketing at iModerate.

“This group is fascinating for many reasons, but what’s truly impressive is their keen understanding of the world around them and the valuable lessons they have learned,” Rossow said. “Happiness and the individual freedom to pursue it are more important than financial success.” ...

... “
The only world they know is a digital one -- where they can connect anytime, anywhere, and to anyone,” Forrester analyst Tracy Stokes explained. “As a result, they are highly promiscuous when it comes to media consumption.”
...
Adolescent Development 101
Begins around 8-9 in girls, 10-11 in boys
Lasts until approximately age 26-27
Brain develops from back to front
Difficulty with "Mind in the Eyes" test
Scale of awfulization-Emotional inbalance
Circadian Rhythms
Stress Reactivity... Response can determine further development. *Epigenetics.

Who Are We?
Who Are They?
Who can/should they be?
Let's Chat
Now What?
Accountability
Adaptability
Attachment/Belonging
Authenticity
Civic Mindedness
Cognizant
/Mindful
Empathy
Entitlement/Privilege
Gratitude
Introspection/Balance
Optimism
Perseverance/Approach/Effort
Self Control

Future Probabilities
Technology
Some BIG Developments
Jobs
Social Interaction
Environment
The Singularity
The Good & Bad
3D Printing
Smart...EVERYTHING!
Super Medicine!
Obsolete Jobs of the Future
Journalist
Bank tellers
Soldiers
Sales People
Nanny
Surgeons
Bus Drivers, Truck, etc.
Lawyer
Astronaut
Store Clerk
Pharmacist
Telephone Operators*
Rescue Teams
Jobs- What Could Be?
Jobs Before 2020
Augmented Reality Architects, Urban Agriculturalists, Avatar Designers, Avatar Relationship Managers, 3D Printing Engineers, 3D Food-Printer Engineers, Book-to-App Converters, Social Education Specialists, Privacy Managers, Wind Turbine Repair Techs, Personality Services, Smart Contact Developers, Nano-Medics, Octogenarian Service Providers, Elevated Tube Transport Engineers

Jobs in 2030 and Beyond
Extinction Revivalists, Clone Ranchers, Body Part & Limb Makers, Memory Augmentation Therapists, Geoengineers – Weather Control Specialists, Plant Educators, Nano-Weapons Specialists, Earthquake Forecasters, Amnesia Surgeons

Who are their parents?
Technology's Influence on Development
Snap Chat
Chat Roulette
Vine
My Little Pony
Languages
Minecraft
Facebook
T(s)exting
Tablets
Wellcast
Caucasian-Minority
15 Minutes of sh/fame
Screen Zombies
Digital Divide
Crash Course
Protecting Through Surveillance
What's best for MY child?
Teaching children HOW to be successful
Realistic- Do what you're good at.
Only the best win.
Generation X!
PLURALS
Generation Z
iGeneration
America's last generation with a Caucasian majority.
The most positive about America becoming more ethnically diverse.
Existing in the most diverse social circles.
The least likely to believe in the "American Dream"
Beginning to reflect the Gen X parenting style in their mindset
Affected by blended gender roles.
Generation Z Characteristics
Generation Z - Dangers
Recession, war, energy crisis, and climate change leave them in a world filled with uncertainties.
Gen Zs are described as too dependent on technology.
Cyber-crimes like bullying, identity theft, intellectual property theft are a dangerous frontier that are still not policed or regulated very well.
The cost of higher education is becoming prohibitive.
Gen Zs need niche skills, but one-size-fits-all education is slow to catch up.
How will they work, worship, parent, vote?
Some Gen Zs are do NOT have access to the digital world. Socioeconomic position and ZIP code play a large part in this.
Gen Zs face health problems associated with sedentary lifestyles.
Other generations must deal with Gen Z’s’ changing (or lack of) interpersonal skills that are driven by advancing technologies.
DRUGS!
Pornography

Sources
http://magid.com/sites/default/files/pdf/MagidPluralistGenerationWhitepaper.pdf
http://en.wikipedia.org/wiki/Generation_Z
http://themattwalshblog.com/2013/10/15/easy-no-kids-today-do-not-have-it-easy/
http://www.usatoday.com/topic/6F6D6196-C085-40F6-A391-0AAA08F20E11/usa-tomorrow/
http://www.socialmarketing.org/newsletter/features/generation3.htm
http://en.wikipedia.org/wiki/Generation_Z
http://popcultureworld.hubpages.com/hub/Generation-Z-Characteristics

Embrace technology and also they are highly dependent on it.
Poor with interpersonal skills. Not good listeners.
Voicemails?
Asking questions
Self awareness
Beyond 2020, there could be drastic changes in work culture, ethics and even values.
Nearly 18% of the world's population.
Very impatient, desire instant results.
Take Internet for granted.They do not understand the magnitude of it as a tool, it has always been there for them.
May not believe in personally meeting their friends and developing relationships.
Catfish
Capable of making huge communities and have massive collaborations using the Internet without knowing anyone personally.
Desire a smaller footprint.
Everything can come the the place that they live.
Most have at least 2 gadgets.
Which party should conform the most? Us vs. Them!
How do you approach Cell Phones? Social Networks?
What kind of a digital footprint should they have?
Onlinemom.com
What are the pre-Internet characteristics/values
that should be maintained?
Do we even have a say?
The Internet is FOREVER!

Resources the we love!
Code Academy
Khan Academy
DIY.org
Wellcast
Ted Talks
2057
Stumbleupon
Duolingo


Utah Afterschool Professionals @ Facebook
Prezi
Pixton
Storybird
THNKR
BIE.org, Project Based Learning training venue
Coursera
Google sketchup
Meditation!!!
Kids can TEACH themselves
1997-2012
Full transcript