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successful mobilization, combining the on- and off-line

This prezi is about the efforts and achievements for the One Billion RIsing campaign in Patan, Nepal in 2013. It highlights strategic decisions and approaches that made the effort successful.
by

Diana Hinova

on 2 April 2013

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Transcript of successful mobilization, combining the on- and off-line

riding the viral wave we capitalized on the virality of Gangnam style because: Over 5 million
related links! Incredible
viewership! everyone knew how to do it;
it was massively shareable ideas actions make the transition as quick as possible outreach timing but nov 25
END VIOLENCE AGAINST WOMEN DAY
was just around the corner! One Billion Rising
on feb 14 ... that date was SO far away, and we were SO excited... our idea ignited in august, for targeting people likely to be interested
online, in person, at all venues overcoming inertia / confusion ? it's a dance? One Billion Rising how long is the program? why gagnam style? but i can't dance.. will you give out flyers? what organizations
will participate? i don't have time.. action! total practice time:
20 mins equipment: boombox, batteries, usb with soundtrack, 2 hand drawn posters nov 25 20 dancers, 100 watchers +
10,000 views in 2 weeks:
priceless! ONE IN THREE WOMEN ON THE PLANET WILL BE RAPED OR BEATEN IN HER LIFETIME.*
ONE BILLION WOMEN VIOLATED IS AN ATROCITY
ONE BILLION WOMEN DANCING IS A REVOLUTION a global movement intense promotion activity social media targetting people interested in the cause,
and people interested in the gangnam style meme

word of mouth, persnal emails put a lot in, get a lot out! ...on to the main event... local song! practice is needed original choreography
(CORE Fitness Studio) + global OBR song and choreography outreach and mobilization are MUCH easier with an example of past success (the first flashmob) special thanks to Nina Rai, Caroline V, Stine H, Tina Gurung, Sujita Gurung
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