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Language and Gender in Magazines

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maria pazos

on 29 April 2014

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Transcript of Language and Gender in Magazines

Women do not typically use profanities in their speech whereas men do, at the same time women use words of praise like good, excellent and wonderful and men usually do not.
Articles for women involve many adjectives, while articles for men are straight forward and bold in language (directions)
Articles for women tell them how to make others feel better or how to help one another, and yourself. Men's tell the directly how wonderful they are.
Language for women portray grace, sensuality and soft and gentle expressions. Language for men is coarse and reflects superiority and power.
Women = goal is to create empathy or some kind of sentimental response
Men= goal is persuasive
Because women are active participants, articles often involve rhetorical questions open for reflection.
Women articles are narrative responses
Advertisement in magazines are based on the stereotypes.
The advertisements depend on the overall theme of the magazine
Often magazine advertisements revolve around material objects that are gender based:
eg: Advertisements directed to women are mainly about shoping. The most common ads include
- Jewerly
- Makeup and Cosmetics
- Clothing
Advertisements in men magazines appeal them to their hobbies
A popular belief that people have about specific groups or individuals
The social and cultural construction of femininity and masculinity and in everything in the middle as opposed to the biological sex.

"How do i need to function so that society perceives me as belonging or not belonging to a specific gender?
Language and Gender in Magazines
" Area that investigates varieties of speech associated with a particular gender, or social norms for such gendered language use "
Women pictures are full body, often in "sexy" outfits like tight clothing or short dresses with a lot of cleavage, or in swimsuits or no clothing at all. They are often shown bare-shouldered.
Men pictures are almost always portrayed from the waist up, usually shirtless, or in a business suit.
Magazines give a rather narrow version of what men and women should be and what is expected from society.
Some magazines also seem to be dictating unrealistic gender stereotypes, sending subliminal messages to both men and women.
These stereotypes make men hope for a determined image and way of being in women and the other way around.
By: Isabella Calle and Maria Pazos
Tannen, Deborah (2006). "Language and culture". In Ralph W. Fasold and Jeff Connor-Linton. An Introduction to Language and Linguistics. Cambridge University Press. ISBN 0-521-61235-7.
Talbot, Language and Gender, p. 131
Feb 28, 2011, HLSC 2030 - Lindsay, Danielle and Kelsey, https://www.youtube.com/watch?v=Hb_BcM3nJnsp
Zheng Baohua (2007). The Different Using of Language Between Sexes/DE L'UTILISATION DIFFÉRENTE DE LA LANGUE ENTRE LES DEUX SEXES. Canadian Social Science, 3(4), 61-63. Retrieved February 9, 2009, from ABI/INFORM Global database. (Document ID: 1590141551).
Bruce Christopher (2008, February). Why Are Women So Strange and Men So Weird? Business Credit, 110(2), 4-6,8. Retrieved February 9, 2009, from ABI/INFORM Global database. (Document ID: 1428319741).
Phyllis G Cooper (2007). The Stress of Life: Are Men and Women Really Different? Nursing Forum, 42(3), 107-8. Retrieved February 9, 2009, from Research Library database. (Document ID: 1325137721).
"Theory in the area of language and gender which examines the effect that gender has on language use"
Difference Theory
Deborah Tannen
John Gumperz
Magazines Addressed to Women Magazines Addressed to men Both
Homen's Health
Men's Health
Men's Journal
Play Boy
National Geographic
Entretainment Weekly
"How to Raise a Tough Guy"
"What i Love About Me"
Eg: of the "ideal" woman:
Perfect skin
Smooth, long legs
Pouty lips
Big Eyes
Long neck
Flat tummy etc.

Titles in articles for magazines for men are bold an concise. They are statements
eg: Lose 10 lbs
Titles addressed to women often involve a quote or a personal experience
eg: "How i lost 10 lbs"
Language reflects determined etiquette...
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