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Mike Southworth

on 25 September 2013

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Transcript of TOMS SHOES

Suggestions for TOMorrow
2006 Trip to Argentina
"Every person who wears our shoes becomes a marketer of our shoes"
Blake Mycoskie
Building the Brand
Blake Mycoskie: Connecting the Dots
Business Model
Philantropic Capitalism
Sara Cavazzutti, Lorenzo Dini, Elena Galli, Federico Pallini, Beatrice Scappini, Robert Michael Southworth
Why Shoes?
"Create a better tomorrow by taking compassionate actions today"
Manufacturing and Distribution
Facilities in China, Ethiopia, Argentina, Brazil
Third parties' auditing on working conditions
Over 500 retailers all over the world
Shoe Drop
4-6 months after purchase
24 countries involved
Shoe replacement
Financials and Figures
Total shoes sold: 2 million
Product line expansion
Annual growth rate: 20% | First year sales: 10K shoes
Maintain hype around the brand
Leverage One-to-One Model
Focus on sustainable practices
throughout production process
"The Movement"
Full transcript