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Copy of pepsico


marium zahoor

on 7 January 2014

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Transcript of Copy of pepsico

Ayesha Mukhtar
Hira Azad
Marium Zahoor
Saba Khan
Saima Tariq
Sania Hameed

Strategic Analysis
Pepsi Company’s responsibility is to continuously improve all aspects of the world in which we operate environment, social economic creating a better tomorrow then today.

History of Pepsi
(cc) photo by medhead on Flickr
When Pepsi was introduced in Pakistan it faced Fierce competition with 7up ,lemon and lime drinks
After great efforts it took over 7up, and enhanced its profit and market share over time.

SWOT Analysis
(cc) photo by theaucitron on Flickr
(cc) photo by theaucitron on Flickr
Scoring Method
Compatitive Profile Matrix (CPM)
CPM Matrix
PEST Analysis of PepsiCo.
Interview analysis
Mr Muhammad Nadeem
Designation: Territory Development Manager
Mr Shah Nawaz : Designation: HR Manager
They told different key points about Pepsi
12 bottlers
Haidari beverage
No.1 position
Youth oriented
Recommendations about Strategies
Continuing product innovation and expansion of their product line.
Sustain or increase the global market share
To maintain and try to increase their brand loyalty.
Control on distributers and retailers
Explore other age groups by doing mass marketing
Shift from autocratic style to Decentralization
Agreement with the government to give tax relaxation on their concentrates.
Pepsi Pakistan

List key Internal and External Factor
Assign Weight to each (0 to 1.0)
Weight in response to importance of a Factor for Particular Industry

Rates indicates the effective strategies response
1 The response is poor
2 The response is average
3 The response is above average
4 the response is superior
Pepsi is a world well-known brand.
It is a very well structured multinational company, which is operating almost all over the world.
It is known as a symbol of quality and hygiene all over the world among all the soft drinks.
It is producing Cola for more than 100 years
The company head office is in New York.

Pepsi’s mission is to be the World’s first consumer product company focused on convenient foods and beverages.

Pepsi is a carbonated soft drink and the Company was developed in 1893.
It was introduced as a Brad’s drink.
It was renamed as Pepsi Cola on 28 August 1898.
In 1961 finally the Pepsi name is given to this brand.
Pepsi International is a world renowned brand.

Now it is known as No 1 soft drink in Pakistan.
It is operating through 12 bottlers all over Pakistan. These bottlers are Pepsi strength .It has given franchise to these bottlers
Strong Multinational Brand
Strong and Vast Distribution Channel
Strong Brand Portfolio
Record Market Share
Brand Promotion and Sponsorship

Targeting only young customer
Decline in Taste
Lack of Motivational Factor
Lack of Co-ordination
Centralized Decision Making

Internet promotion and ordering process
Demand of Pepsi is more than of Competitors
PepsiCo new product can easily penetrate in Market
Changing Social Trends

Non-Carbonated substitute
Fake Product
Competitors Scheme
Strong Competition with Coca-Cola Company
Government Regulation

(EFE) Matrix
Internal Factor Evaluation
IFE Matrix
Competitive profile matrix is an essential strategic management tool to compare the firm with its competitors.

The critical success factors in the CPM include both the internal and the external issues.

List key Internal and External Factor
Assign Weight to each (0 to 1.0)
Weight in response to importance of a Factor for Particular Industry
Assign Rates
Major Weakness 1
Minor Weakness 2
Minor Strength 3
Major strength 4

scoring method
This matrix shows the clear picture of firms strong and weak points relative to their competitors.

Bargaining Power of Suppliers
Bargaining Power of Buyers 
Threat of New Entrant
Threat of Substitute Products
Rivalry among Firms 

Aggressive marketing planning
Autocratic style
Annual growth rate
Failure of Mango orange slice mix
Market Share
Marketing issues and competitor issues
Distribution issues and Management issues.
Full transcript