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Using language techniques in persuasive writing

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D Lowe

on 17 February 2014

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Transcript of Using language techniques in persuasive writing

Using language techniques in persuasive writing
Technique #2- Inclusive language
To be inclusive is to make people feel involved. Making your audience feel connected to your argument is an important aspect of convincing them that you are right.

E.g. In a speech encouraging people to help fight against pollution:

'It is up to
all of us

to get involved and make our lifestyle environmentally friendly.
are part of the problem, and
can all be part of the solution.'
Technique #3- Using emotional language
It is important to think about how your topic makes people feel. A convincing argument uses emotional language and ideas to convince the audience.

E.g. In a speech about the dangers of smoking:

" Once the
damaging dangers
of smoking have set in, they cannot be reversed. It doesn't matter what your circumstances are, the
effects are the same..."
RSPCA advertisement
Martin Luther King speech
Anti-bullying editorial
Technique #6- Rhetorical questions
Rhetorical questions do not require an answer. They encourage a passive audience to engage directly by prompting their own thoughts and feelings whilst considering yours.

E.g. In a speech against the use of laptops in the classroom:

'Do you really want your sons and daughters to wake up at your age and not be able to spell? Not be able to write?...'
Technique #7- Use of imperatives
Imperatives are commanding words. If something is imperative, it demands attention immediately. By using these commanding words, the situations sounds important and the speaker often has a serious tone.
Technique #4- Ethics and Morals
People are more likely to be persuaded if they feel that they are making the 'right' decision. If you appeal to people's sense of justice- what they believe is right or wrong- they may be more likely to agree with your position.

E.g. In a speech on giving people the right to vote:

'If we only allow certain people to vote, we are electing leaders that
do not truly represent the people
. That is
ethically wrong.
Technique #1- Using evidence and facts
In a persuasive piece of writing, the use of facts, statistics and evidence helps to support or 'back up' arguments.

E.g. In a speech discussing the dangers of drink driving:

'Drink driving fatalities accounted for
of the road toll last year alone!'
Technique #5- Self-interest
Trying to convince someone to agree with you may mean appealing to their self-interest (their needs and wants). They will be more likely to agree with you if they stand to benefit in some way.

E.g. A speaker trying to convince someone to donate to a charity may say:

' For every $10 you donate to our cause, you will receive a $5 gift voucher.'
Writers may use a number of persuasive devices in order to enhance their position and persuade the audience.

Technique #8: Use of superlatives
Superlatives end with -est or follow the word most. They are words that describe the extreme of something and can be very persuasive.

E.g. 'Pollution is the
cause of health concerns in this country. Contamination is the
most dangerous
symptom of our poor treatment of the environment.'
Use of personal pronouns- inclusive language
Emotional language
Why has this question been used here?
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