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Transcript of Nike's Outlook
Bill Bowerman & Phil Knight
Athletic Footwear "To be the world's leading
sports and fitness company" - primary product HISTORY Distinctive Competencies Biggest market presence
Outsorces manufacturing of products
Nike focuses mainly on advertising and research and development STRENGTHS Strong team management and unified markets, (NA & overseas)
Brand recognition and reputation
Trademark - Just Do It
Diversity of products
Strong control over distribution channel
Strong customer base
Innovative design WEAKNESSES Negative image impact from poor oversea working conditions
Direct sales to customers hurting resellers
E-commerce limited to USA OPPORTUNITIES IIncreasing retail demand online
Increasing athletic female participants
New technological innovations and joint ventures THREATS Competitive industry
E-commerce, customers able to shop for best price FINANCIALS 2008 14.09% 2009 Growth Rate 2.95% 2007 % of Sales 55.13% 54.97% 56.14% Net Income $1,486,700 $1,883,400 $1,491,500 All Assets have steadily increased
Good overall growth
Recession has had effect (http://www.wikinvest.com/stock/Nike_(NKE), 2010)