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Enlighten PR Final

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by

Fran Matera

on 6 December 2013

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Transcript of Enlighten PR Final

Strengths
Economics
Research
Leila O'Hara
Janelle Ong
Charlotte Das
Katlyn Orton

Background Info
Weakness
Goal
“To enhance awareness in Phoenix among local residents as a leader in arts and culture.”
Target Demographics
Additional Research
Objectives
Tactics
Facebook & Twitter
Additional Tactics
Timeline
Social Media Guidelines
96% General Funds

2% Federal and State Grants
2% Other Restricted
SOURCE OF FUNDS
Survey Results
ASU unduplicated total 73, 378
ASU at Tempe Campus 60, 168
ASU at West Campus 13, 877
ASU at Polytechnic Campus 11, 164
ASU at the Downtown Phoenix Campus 19, 041
Headcount enrollment
95 responses
185 responses
Jan
Feb
Mar
Recommendation
Jun
July
Aug
Oct
Dec
2013-14
Operating
Expense:

$1.6 Million
Cross Prediction
Both
Symphony
Opera
#PHXARTS
Full transcript