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Emily Guthlein's Final Presentation

August 7th, 2014 at 1:10 PM
by

Emily Guthlein

on 7 August 2014

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Transcript of Emily Guthlein's Final Presentation

What is an EPD?
Definition
Research Process
Internal
Concept
Other Projects
Research and curate content relating to stewardship and sustainability
Utilize existing stories and images while looking for new material
Find engaging materials to provoke thought and build stories through different types of content
Personal Reflection
Thank you!
Conclusion and Recommendations
Development of Consumer-Friendly Environmental Product Declarations (EPDs)
A certified document that features data about a product’s environmental footprint from production to use stage to end-of-life
Purpose
Products with EPDs can help to earn LEED v4 Materials and Resources credits
Growing consumer demand for product transparency
Increased preference for Kohler products by architects

External
Independent
German EPD Model for Vitreous Ceramic Products
Existing UL Environment EPDs
LEED v4
GreenWizard Demonstration
Marketing Department
Engineering Department
Communication Department
Design Center
Architecture Firms
HDR Inc.
Lake Flato
FX Fowle
NBBJ
Miron Construction
UL Environment
Interface
"Believing in Better" Tumblr
Process
Science-backed
Specific Kohler staff dedicated to "learning EPDs"
Template is determined by UL Environment
Uniform format for easy comparability
Environmental Product Declaration
Summary Document
Opportunity to brand similar to other Kohler literature and serve as a bridge
Easy-to-read, easy-to-use
About Me
Hometown
: Aurora, OH
School
: University of Dayton (Dayton, OH)
Major
: Marketing Major, Accounting Minor
Graduation
: May 2015
Fun Fact
: My grandpa "Poppy" has worked in the plumbing and heating industry for 42 years, and sparked my interest and desire to intern at Kohler.
Emily Guthlein
What I learned
What I enjoyed
Sustainable marketing and its role within Kohler Company and the global community
Importance of "knowing" your end consumer in all business aspects
Impact of sustainability in my personal and professional life
Being challenged by sustainability assignments
Applying creative vision in Tumblr blog
Meeting new people, both interns and professionals
Experiencing a sense of belonging as a valuable team member
Location/Host
Seeking easy accessibility for consumers and architects by featuring on us.kohler.com product page, UL Environment website, and/or GreenWizard.com
Results
Consumer-Friendly EPD
Consists of the following:
Easy-to-use and easy-to-understand
Easy comparability
Easy accessibility
Future Work
Find way to easily generate and input EPD information with minimal manual data entry
Develop process to simultaneously update EPD on all locations
Grow market awareness through continuous communication to internal and external audiences including Kohler associates, sales people, and consumers
Emily Guthlein
Marketing Intern - Sustainability

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