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Communicating Architecture

A lecture that explores the different tools of architectural presentation.
by

Heba najada

on 5 November 2013

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Transcript of Communicating Architecture

Communicating Architecture
02. Methods
Visual arts
(drawing (traditional, computer generated), photography, film)
>>> Diagrams (concept, programme, functional, site, urban)

Renderings
(collages, artistic, representational, abstract)

Writing

Line of thought that discloses your synthesis, own way of looking, searching, thinking and putting forward positions and ideas.

The arrangement and style treatment of content on a sheet.

Presentation Design Layout
Sheet Design Layout
Booklet Design Layout

Structure and the way information is presented and communicated:
How do you stylize, present and organise the content?
01. Display
02. Tools
03. Other

03. Other
Working models
(Types of models: conceptual, schematic, and representational)

Music
This lectures explores the different tools of Architectural Communication
:

>>> Graphics as a method of communicating your project
>>> Construct a presentation of your work via different forms of visual presentation and different forms of writing
>>> Communication your project by conveying information through visuals, writing and speech

Sheet Design Layout
Presentation Design Layout
01. Display
Single illustration
All elements fit perfectly with each other, creating visual harmony and a sense of balance and closure
(Text and images are placed on the grid giving the layout a complete form and a sense of order, various sizes introduce a visual hierarchy)
Horizontal layout
Vertical layout
Boxy layout
Strong Focus on visual clarity and typography
Grid
Individuality (each section has design but the overall is consistent)
Background image can help a layout stand out
Use of negative space and white space – individual elements are clearly separated and properly aligned
Booklet Design Layout
Which offers a certain degree of freedom because it is not a thesis structure; this is however is not an abstract notion its abstraction is only for simplicity of conveying information. But some elements have to be clear (title, drawings, scale)
Colour Palette
Text Style
(rhythm, mechanism of communication, meditate on its multiple layers of meaning - a name, a place, an event, a truth, an accusation, a historical record, etc...)
Visual Arts
Drawing
Photography
Computer Generated
Renderings
All in an aim to create visual power !

Don't forget the calm in the oral presentation !

Sheffield Exhibition
Full transcript