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Of Hamburger and Social Space : Consuming McDonald's in Beij
Transcript of Of Hamburger and Social Space : Consuming McDonald's in Beij
by Yungxiang Yan
The beginning of
fast food in China
Around 1996, the most noticeable dietary development in the cities of Beijing, Tianjin, and Shanghai was the beginning of the fast food industry.
- Beijing had a widely known slogan "challenge the Western fast food!" There was massive success after the opening of in KFC in 1987 and McDonald's in the early 1990s.
- This started a restaurant boom, referred to as the "war of fried chicken." There was an extreme influx of global chains, and local restaurant owners were trying to keep their customers and began creating Chinese style fast food.
Chinese Style Chicken Wings, created in response to restaurant boom
KFC ad in China
Fast Food & Social Space
- While there are obvious practical functions of foods, there are also links between food and other parts of a given culture.
- There are 3 different categories of restaurants according to Joanne Finkelstein, a sociology expert.
1.) Formal Spectacular - an event, extraordinary
2.) Amusement - adds entertainment to dining
3.) Convenience - cafes, fast food