Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Google Adwords

No description
by

Kasey Kaplan

on 27 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Google Adwords

Double click anywhere & add an idea Google AdWords StepOne What Did We Do? Created and managed an online marketing campaign using Google AdWords for StepOne
Conducted depth interviews with both customers and company owner to uncover the needs and search behavior of the target market.
Developed ad copy, set cost structure, tracked results, and optimized campaign results to improve ROI.
Increased brand awareness by generating 169,067 impressions of StepOne’s ads with an average cost per impression of $1.11
Total clicks: 180 (prior to campaign there were less than 9/month)
Paid online advertising
Keywords
Relevance
Quality Score
Customizable
Geographic region
Budget/time controlls Jackson, Mi
Small
Sports shoe store
local owner
lots of brands
Believes in Trust Our Campaign! 2 AdGroups Running Events Shoes Running Events Race Specific Ads:
Michigan (31)
Jackson (25)
2010 (7)
Racing (6) Step One
Custom Running Needs
Find Local Races: Call 517-7886140
www.StepOneUs.com Shoes Shoe/Brand Specific:
Shoes (16)
Women (15)
Men (6)
Shoe (6) Step One: Shoes
All Athlets, All Shoes, All Sports
Student Discount! Call 517-788-6140
www.StepOneus.com
Full transcript