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Interest Group Project - PETA

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by

Lorena Jasso

on 20 February 2014

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Transcript of Interest Group Project - PETA

"Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way."

Governmental Affiliations
USDA - U.S. Department of Agriculture
Influence on Public Policy
-PETA, People for the Ethical Treatment of Animals, focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the fur trade, and in the entertainment industry. The organization takes action and tries to influence policy and public agenda through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action. Large public displays such as in July of 2010 when the group had two large condoms stand on a busy downtown corner to highlight the fact that pets cannot make the conscious decision of birth control, helped persuade all pet owners to spade and neutered in order to address domestic pet overpopulation.
Political Ideology
PETA is a group designed to animal rights message
They are neutral when it comes to political parties
They aim to educate policy members about animal cruelty
Neutrality
Are they successful?
They are definitely successful in getting people to talk about them. And therefore, gain support along the way. Although some of their campaigns seem scandalous, they gain attention, widespread talk, and media coverage by doing so.

PETA does have many supporters and win some court cases as well.

Opposed and Supported Legislation
Strengths/ Weaknesses
Strengths: Well known, is worldwide, internet access to PETA, has celebrity endorsements
Issues that PETA Focuses On
APHIS - Animal Plant Health and Inspection Service
AWA - Animal Welfare Act
Opposed
Approved
EPA Toxicity Testing
Angora Bans in the Clothing Industry
Legislation on Tethering Dogs
The Safeguard American Food Exports (SAFE)
PETA targets all parts of the government that support animal cruelty (i.e., EPA & NIH)
Work with legislator of any party that is making a change
PETA2 set up informational booth in Gregory Plaza, Texas
Animals use for food.
Animals used for clothes
Animals used for experimentation
Animals used for entertainment
Overpopulation
Shelters
Animal Abuse/Cruelty
Euthanasia
Bills passed to stop exotic animals from being in circuses
Laws for companies to upgrade their slaughter method to controlled-atmosphere killing (CAK)
H.R. 503- The Prevention of Equine Cruelty Act of 2009
Bills that would give tax credit to citizens who spray or neuter their animals
Putting vegan foods into school lunches
ANY Animal cruelty
HF 589: Banning undercover journalistic investigations that seek to expose potentially unsafe and unsanitary conditions for animals, workers and consumers.
Court cases include:
PETA vs. Doughney
PETA vs. Sea World
Resources Used
PETA uses...
The Media-
Protests
Bumper Stickers
Branded Products
Sponsorship
Logos
Promotions for Stores
Facebook: 1.2 Fans
Twitter: 190,000 followers
Youtube: Over 13 million views

A single issue group aimed at helping/ saving animals in every way
Weaknesses: failure to communicate (their campaigns are so spread out that the message is sometimes lost), sometimes they seem too radical (some ads feature nude women), they are sometimes not taken seriously (there are parody sites that make fun of PETA)
There is no preferred poltical party. PETA is a Section 501 (c)(3) nonprofit organization, which prohibits them from affiliating or endorsing a specific political party.
However, they generally support the democratic party via voting.
Lorena Jasso
Kennedy Cassidy
Michael Campbell
Emily Munday
Edgar Rodriquez

AP Government
Period 7

Cruelty performed by Petco
Full transcript