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RWApp3

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by

Michael Gay

on 28 April 2010

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Transcript of RWApp3

Our order page scared her away?

She followed our text ads but
didn't find what she wanted?

Hadn't been exposed to our
top-selling favorite: chocolate? Our Customer Simple changes can make her our customer and increase sales Business Goals Improve Order Page Edit Text Ads Sell More Chocolate 60% visit our purchase page
but never place an order 28% leave our site 30% target rate of abandonment
saving half the loss Customer survey to obtain qualitative feedback

Multivariate testing Conversion Rates Paid Traffic 5.94%
Non-paid Traffic 12.45% Raise conversion rates to same level Testing new creative

Optimizing landing page Chocolate $18.95
Unflavored $16.95
Vanilla $18.95
Strawberry Sorbet $1.75
Chocolate Sampler $1.75 Increase chocolate sales by 10% Selective offer Feature it in our ads Not Yet
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