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Kelsey Grell Resume (810) 449-2447

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Kelsey Grell

on 14 February 2013

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Transcript of Kelsey Grell Resume (810) 449-2447

Education: Kelsey McKinley Grell Michigan State University: Eli Broad College of Business
Master of Science in Market Research 1/12-12/12 4.0 GPA
Bachelor of Arts in Marketing 8/09-5/12 3.5 GPA
Dean's List 6 consecutive semesters email: grellkel@msu.edu
cell: (810) 449-2447
address: 905 N. Stephenson Hwy Apt. #36 Royal Oak, MI 48067 Manager- Brand and Marketing Insights Chrysler Group LLC Professional Associations and Achievements Previous Employment Assistant Manager BearClaw Coffee Co. Customer Sales Associate Guess Inc. Qualtrics Survey Example:
https://new.qualtrics.com/SE/?SID=SV_3BCH3UHuARiAnhq&Preview=Survey&BrandID=broad Projects and Presentations Espresso Royale Innovation Project Example:
http://prezi.com/bkrvux2s_k13/synergy/ Hamburg, MI Coordinated a complete renovation of store interior to increase visual quality for the customer as well as achieved quicker transactions during busy hours by coordinating the implementation of a new POS system.

Processed and analyzed store orders and inventory daily to forecast for future sales and implement innovative marketing strategies such as the inception of product baskets, which resulted in an increase in sales of ~ $100 per week during the holiday season. Counseled and trained employees on a regular basis to maintain the store in a “Non-Elected Leader” manner, which decreased turnover by 90% over a 12-month period. Collaborated with store manager to create brand merchandise such as clothing items, to target the teen market, which increased sales by 20%. Howell, MI 5/05-1/08 4/08-8/09 Brainstormed and implemented innovative ideas with upper management to increase employee morale and motivation to improve selling techniques to execute the “Guess Hero” employee expectations.

Displayed superior customer service to increase repeat business and develop trusting relationships to encourage the purchase of company product. East Lansing, MI Barista Sales Associate 7/11-12/11 Developed and executed creative store promotions to improve retail sales of store merchandise other than coffee drinks by 10% by creating and distributing coupons and combining merchandise with commonly ordered menu items.

Analyzed consumer needs through personal customer experiences to create strategic product promotions and customer service recommendations. Spearheaded high visual standards throughout the store through unique visual merchandising ideas such as adding furniture and shelving units to present the store and products in a more marketable way. Collaborated with store manager to create unique coffee sleeves to target the collegiate market, which resulted in an increase in sales of in-store merchandise of 7%. Auburn Hills, MI 5/29-present Manage brand related projects and mitigated the analysis of qualitative research, including focus groups, for upcoming products and analyzed quantitative research using statistical software such as SPSS. Design survey questionnaires and custom questions to gain insight into sales and service data and created report decks based on findings. Consult with internal clients to utilize Chrysler’s online community and disperse reports and insights throughout the company. Additionally, create custom questions were created for the online community surveys to gain a deeper understanding of specific topics. Study Abroad- Summer 2011: Spain, France, and Belgium - Gill Harrell
Used creative problem solving and analytical skills to create an extensive international marketing plan for the Henry Center Executive Development program to segment and reposition the brand into the international market. Restaged using competitive analysis, SWOT and the importance of brand management.
Developed mock innovation and advertisement projects in groups; presented to French executives. Phi Sigma Pi- National Honor Fraternity: Beta Sigma Chapter
Executive Board-Corresponding Secretary
Social Co-Chair
Active member of PR committee
Developed and implemented new attendance policy for Chapter to increase fraternity organization.
Oversee, edit and assign Chapter evaluations and forms for entire fraternity.
Coordinated the inception and implementation of all social events for entire fraternity.
Managed the Social Committee of +12 members as well as facilitated the work of the committee. Marketing Mix:
Designed a marketing plan for SADA, Student Apparel Design Association, to increase attendance and participation at the yearly fashion week events by 200 participants. Cutco Sales Representative:
Received an award for exceeding $1,000 in sales in 3 weeks. SPSS
Microsoft Office Suite
Photoshop Skills and Expertise Manage digital and experiential projects such as social media consumption to understand how to effectively reach consumers for brands collectively and individually.
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