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Social Media & Marketing: The Basics by @DavidGerzof

A Social Media & Marketing Presentation by @DavidGerzof

David Gerzof

on 7 July 2010

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Transcript of Social Media & Marketing: The Basics by @DavidGerzof

Source: Socialnomics
Presentation By @DavidGerzof Social Media & Marketing: The Basics Presentation By @DavidGerzof @DavidGerzof

I teach Social Media and Marketing at Emerson College

I learn as much from my students about Social Media
as they do from me Is Social Media for Real?
A Quick Video from our friends @Socialnomics @DavidGerzof

I also run a social media and marketing firm called BIGfish

we're online at http://BIGfishMarket.com I'm not a Social Media Guru
Nobody is except maybe Nonja Nonja has 83,000 Facebook fans
she's not even human Back to Nonja Social Media is in its' infancy
We're primates figuring out a new environment with new tools Source: Nonja's Facebook page Source Emerson.edu Source: Pablo H Caridad Photo of Ancient cave painting in Patagonia, Argentina Before there was Facebook, there was Handbook What is Social Media Anyway? Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.

-Wikipedia Source: Wikipedia.com So How Does Social Media Relate to Marketing? Social Media Impacts all Four Pillars Ok, You showed me an ape, a video and a cave painting...
but is Social Media for Real? Here's What Mainstream Media Has to Say Source: Fast Company Source: Fast Company Source: Time Magazine Source: Time Magazine Product (& services) Monitor & Research
Customer Service
Joint Development
(Crowd Sourcing) Price Research & Analysis
Massive real-time focus group Social Media Marketing The 4 pillars of marketing are:
Promotion Where competition is, what they're doing
Where is product demand greatest
Correct Quanities in the right places
Market coverage Place Contests
Customer rewards
Word of Mouth / Buzz
Public relations
Advertising Promotion So I'm with you so far,
But how do I know if it's working? Easy Things To Measure Visitors "eye balls"
Clicks So I get how social media relates to marketing,
But Where do I start? Sign Up Experiment
Entertain Then what? Read Socialnomics is one of core books
we use in Emerson College's
Social Media Course So I'm with you so far,
But how do I know if it's working? Easy Things To Measure Visitors "eye balls"
Clicks Thank You
Full transcript