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MIS Project - Raspberry Pi

(04-73-213) Dr. Bharat Maheshwari

Wallace Lee

on 25 March 2013

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Transcript of MIS Project - Raspberry Pi

Raspberry Pi An ARM GNU/Linux box for $25. Take a byte! Model A: 256mb RAM, 1 USB, HDMI out, no Ethernet - $25
Model B: 256mb RAM, 2 USB, HDMI out, Ethernet - $35 Lower Processing Power
Lower Price Range
Two Target Markets
Low-Income Individuals
Innovators TECHNICAL ANALYSIS SPECIFICATIONS MOORE'S LAW The belief that chip power will double for every 18 months ROLE OF RASPBERRY PI Prevent the death of Moore's Law
Smallest and cheapest computer on the market SOUTHAMPTON UNIVERSITY SUPERCOMPUTER Sixty-four Raspberry Pi's and SD Cards
11.0 GHz
1 TB of memory
Cost of only $4,000 DISRUPTIVE INNOVATION "A process by which a product or service takes root initially in simply applications from the bottom of a market then relentlessly moves up market, eventually displacing established competitors." -Clayton Christensen SINGLE-USE DEVICES low cost and compact size gives it the opportunity to replace powerful computers on a single task ex. Cal State student with 3-D printer GRID COMPUTING combination of devices to lead a new revolution in desktop computers
power capabilities --> super computer
Low-Income Households No significant market share
Separated only by price compared to other products
Not everyone has low-income or wants a Raspberry Pi
Requires additional peripheral devices ex. monitor, keyboard, mouse Provide access to underprivileged individuals
Great learning tool for students for both hardware and software
Inexpensive alternative for basic computer needs
Low risk of tinkering
Cultivate innovative young minds --> potential future employees SUPPLIERS POWER BUYERS POWER THREAT OF NEW ENTRANTS INDUSTRY RIVALRY THREAT OF SUBSTITUTES Commitment to produce in UK
Multiplicity of Suppliers
Relational Competitive Advantage Highly differentiated product
Few or no substitutes for the product
High demand Few or no threats of potential entrants
Effective entry barriers Fierce competition in computer market
Prediction of success through Moore's Law Eliminate rivalry by differentiating product
Adopt a blue ocean strategy TARGET MARKET TECHNOLOGY ACCEPTANCE MODEL DIFFUSION OF INNOVATION Millenials (10-25 years of age)
Technological Innovation and Establishment

OSS --> Less restrictive --> Open for new students

North American student statistics
Enrollment into computer science
Universities find it difficult to keep up with growth ex. Human Capital, Technological Capital, Relational Capital ex. foundation of tech-savvy employees --> businesses and government Perceived usefulness and ease of use
Intention to actual use Rate of take off

Rate of later growth

"Crossing the Chasm"
Market rift
Market penetration
What the market seeks ex. Low cost of acquisition ex. Adaptation to individual needs DEVELOPER CREATOR(S) Raspberry Pi Foundation
UK Registered Charity
Seeks to make positive impact on the digital divide Eben Upton
Founder, Trustee, and Executive Director
Colleagues from Cambridge University
Rob Mullens
Jack Lang
Alan Mycroft HISTORICAL BACKGROUND 2006 2006 - 2008 2011 2012 Concept first generated
Generation lacked "real" computer science and programming knowledge Prototypes were designed August: 50 Alpha boards were manufactured
December: 25 Beta (model B) boards manufactured February 29
Release date
2 web-shops
Sold out within a few minutes of initial launch
Reached 100,000 orders in one day
Over 500,000 boards Agenda Overview
Technical Analysis
User Analysis
Business Analysis
Benefits, Shortcomings, and Impacts
Conclusion TARGET MARKET PURPOSE OF THE PI *Refer briefly back to originating concept
Upton and Foundation's goal
Encourage younger generation to experience programming
Increase enrollment of students in Computer Science
Prepare students by widening the range of skills and knowledge they possess
Build a better workforce that suits the demands of today's The Raspberry Pi’s unique and innovative design allows it to be highly distinguishable from other products in the industry
With the purchasing price of only $25-$35, the inexpensive technology will help reduce the large gap known as the digital divide
Hope to act as a catalyst for a brighter future in technology
Full transcript