Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Philips versus Matsushita: The Competitive Battle Continues

No description
by

Siim Tuus

on 4 December 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Philips versus Matsushita: The Competitive Battle Continues


Time Warner Inc.
and the ORC
Patents

Team 5
John Paul Beasley
Joshua Craft
Siim Tuus Introduction Conclusion Jim Russell
Invented the technology
Demonstration of the technical feasibility of recording a digital audio signal optically
John Adamson
Owner of Optical Recording Corporation (ORC)
Hired Russell to develop his technology under his company
Philips and Sony released compact disc players and discs that might have infringed the claims in the Russell patents
Adamson tried to pursue a license agreement with them to get royalty fees but ended up suing the companies











Should start up firms like ORC sue the multinational corporations or should they just go to market by themselves?
What are the primary prerequisites for a successful patent licensing program? A patent is a form of intellectual property
One way to protect intellectual property is to be the first to submit a patent application
A patent application must include one or more claims that define the invention
Were Sony, Philips and the others legally correct to refuse a license from ORC? Sony’s engineers produced the technology on their own without knowingly basing their technology off OCR technology
This event was a result of the ignorance of ORC
The loss of millions
What decisions that
Adamson made would you change? Adamson should have spent more time researching and studying legal systems
Adamson and ORC should have went to the market by themselves
He should have not filed the lawsuit
Adamson bet his company’s future on the outcome of this litigation
Start up firm like ORC should not license the product and go into market by themselves
With 100 million CD’s sold this decision would be profitable
Licensing is a difficult to pursue
Going into the market by themselves might be difficult but worth taking the risk
What is your recommendation to
Adamson in the Time Warner case? Adamson should not sue large companies
Dangerous
Putting company on the line
ORC should give exclusive rights to Sony in exchange for extra licensing fee
Keep the right to manufacture and sell anywhere in the world
Adamson should have not showed ORC’s weakness by asking a modest sum of 3 million from Time Warner
Showed others that company is about to capitulate
ORC needed a successful patent licensing program
Adamson should have spent more time researching and studying legal systems
Adamson and ORC should have went to the market by themselves
They should have not filed the lawsuit
Adamson bet his company’s future on the outcome of this litigation
Full transcript