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Sky Atlantic: Analyst Presentation

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by

Ang Ching Yang

on 4 February 2014

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Transcript of Sky Atlantic: Analyst Presentation

Sky Atlantic
Our Network
Operational and Commercial Decisions
Yield Management
2) Price Discrimination:
Moving Forward
Key Strategic Priorities
Grow
developing markets
Management Review Meeting
2014

Introduction
Financial Performance
Profitablilty
Australia
UK
North America
International traffic climbed
5.4%
Rise in capacity by
4.6%
Load factor increased by
0.6%
to
81.0%
Rise in demand by
3.6%
Capacity rose by
4.6%
Improvement in
business environment
and
consumer confidence
Capacity rose by
3.5%
Improvements in business
and
consumer confidence
linked to
interest rate cuts
suggest a more
positive economic outlook
1) Targeting markets with high disposable income
Higher fares for business traffic and lower fares for leisure traffic to increase total revenue

Initiate
partnerships
Simplify
cost base
Attract
and
retain
customers
1) Inventory Seat control: Nested allocation of economy seats
Taking on future challenges
Aircraft Commitments
Existing Boeing 747s with
more fuel efficient
Boeing 787 Dreamliners
Fleet renewal programme: replacing aircrafts > 3 years old with new ones
Add Winglets
to existing Boeing 737s and Boeing 777s
Loyalty Programme
Right network, right partners
Codeshare agreements
Joint advertising campaigns

To form an alliance with Metric Airways and Suisse Air
Suisse Air:
Australasia connections
Metric Airways:
North America connections
Our Mission:
To be the airline that connect passengers all around the world with efficiency and with professionalism.
Our Vision:
To be the airline that takes passengers to every end of the globe with efficiency and excellence.
Our Product:
A Mid-ranged carrier providing value based in-flight services to various destinations
94 Sectors
International and Regional
Scheduled Passenger and Cargo flights
Based in Hong Kong
Hub and spoke
Replace
Modify
Atlantic Membership
Enjoy Premium
Atlantic lounge
and more
Earn
Atlantic Dollars
and
Atlantic miles
on Sky Atlantic flights
Q1
Seamless travel
Improve
execution in existing markets

Overall
Competitive routes
2) Expanded route network
North America
UK
Pace of economic growth slowed from
0.3%
to
0.1%
Economic recovery remains
fragile and patchy
Rates of manufacturing and service sector growth are
still well down on growth
IATA statistics in Oct 2013:
and
monopolised
markets
Dublin
Milan
Johannesburg
Athens
Barcelona
Istanbul
4) Started cargo services
to Amsterdam, Frankfurt, Dubai and Tokyo Haneda
Sky Atlantic
$979.65
CloudNine Airway
$1400.00
(30%)
Metric Airways
$1303.40
(24.8%)
HKG-AMS
Up to
30%
lower prices on competitive routes
Overall
Total Operating Expenses
the
most profitable
routes
Increasing competition reduces profits
the least profitable routes
Tokyo Haneda
Amsterdam
Frankfurt
Dubai
Losses due to high startup costs
Adapting to changes in a challenging International cargo network
Q4
Melbourne
Sydney
Brisbane
Los Angeles
New York Kennedy
San Francisco
London Heathrow
Madrid
Frankfurt
Paris De Gaulle
Barcelona
IATA statistics in Oct 2013:
1) Targeting markets with high disposable income
2) Expanded network and monopolised markets
3) Increased advertising and competitive fares at competitive routes
3) Advertising and Promotions
Increased budget for advertising by
10%
Budget for travel agent commissions up by
4%

4) Started cargo services
Competitive Routes
Increased competition reduces profits
the least profitable routes
Capacity rose by
3.5%
Improvements in business
and
consumer confidence
linked to
interest rate cuts
suggest a more
positive economic outlook
International traffic climbed
5.4%
Rise in capacity by
4.6%
Load factor increased by
0.6%
to
81.0%
to Amsterdam, Frankfurt, Dubai and Tokyo Haneda
Amsterdam
Frankfurt
Dubai
Tokyo Haneda
Full transcript