Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Hyper-reality

No description
by

Fergie Ferg

on 20 September 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Hyper-reality

Baudrillard states that postmodern society has replaced all reality and meaning with symbols and signs, and that the human experience is of a simulation of reality rather than reality itself.


Simulation: fake processes, experiences, or signs that increasingly dominate the contemporary world

Simulacra: an image or representation
Mest 3 exam
Hyper-reality is the idea that in a postmodern culture, the boundaries between the real world and the world of the media have collapsed that it is no longer possible to distinguish between reality and simulation.

In a postmodern age of simulacra we are immersed in a world of images which no longer refer to anything real.
Contemporary media such as television, film, Internet, etc are relaying information or stories that makes us approach each other and the world through the lens of these media images.

We therefore no longer acquire goods because of real needs but because of desires that are increasingly defined by commercials and commercialized images, which keep us at one step removed from the reality of our bodies or of the world around us.
One great example Baudrillard used was The Gulf war.

The events that were happening on the front line would bear very little resemblance to what was reported on the news. We get sensational images of missiles being fired and aerial shots of explosions but they were all very sanitized. These reported facts are what are lived by the reader or viewer through his imagination and therefore become real.

"The media and the official news service are only there to maintain the illusion of an actuality, of the reality of the stakes, of the objectivity of facts. All the events are to be read backwards."
This quote from Baudrillard explains how the media portrays news on television.
Hyper-reality is when signs or "simulacra" in the media, replaces reality.

Instead of experiencing reality we experience simulations of reality.
Conclusion
Evaluate how the two trailers use the narrative technique of enigma to encourage the target audience to watch the films. (8 marks)

Why are media products that represent outsiders, such as vampire films, so popular?
You may also refer to other media products to support your answer. (12 marks)

Do you think that official and unofficial websites contribute to a film’s box office success?
You should refer to other media products to support your answer. (12 marks)
Questions
Why are media products that represent outsiders, such as vampire films, so popular?
You may also refer to other media products to support your answer. (12 marks)
Baudrillard and Hyper reality
Baudrillard in particular suggests that the world we live in has been replaced by a copy world, where we seek simulated stimuli.
Advertising adds its own element to hyper-reality. For example a BMW driver for a lower exchange value he could have bought a car from a less reputable manufacturer which would have provided him a similar use value as his BMW.

However, what that driver is paying for is the symbolic value that only exists in his mind and the mind of others. By driving the BMW he is saying to all that see him that he has made it and is able to afford a luxury car.
Starter
What do these post modern characteristics mean?

Bricolage
Hyperconscious
Intertextuality
Hybrid genres
Parody
Pastiche
Theories you might use:

Uses and gratifications
Maslow's heirarchy of needs
Dyer
Hyper-reality (Baudrillard)
The idea of realism
Stuart Hall's reception theory
Narrative theory - do outsiders
"win" at the end? Toderov/Propp
Debates
Are the "outsiders" in the texts actually conformists?

Can outsiders offer alternative representations of men/women

Has media democracy and user generated content given "outsiders" more of a voice?

It's a profitable trend?
Do you think that official and unofficial websites contribute to a film’s box office success?
You should refer to other media products to support your answer. (12 marks)
Wider contexts
Social/Historical/ECONOMICAL/political
Think about Official AND Unofficial
Brand identity? Cross platform promotion?
Keep it simple!
Be really clear and EXPLAIN your reasons.
Pay close attention to answering the questions.
Question 1

Evaluate how the two trailers use the narrative technique of enigma to encourage the
target audience to watch the films. (8 marks)
What moments in each trailer cause the audience to questions/be intrigued?
What specific media language in the trailers creates these moments?
What is the effect on the audience? AUDIENCE THEORY
P. One moment in product one that raises enigma codes for the audience is the use of.....
E. Specific example
A. What is the effect on the audience and why? Apply audience theory
Uses and gratification/Pysychographics/two step flow/audience positioning/Dyer's needs/levels of reading
Examples of how to use hyper-reality in a sentence
1. The news creates
hyper-real
(Baudrillard) ideas about Iraq in the audiences' mind because news footage is mediated and doesn't necessarily reflect the truth.

2. Advertisements often create
hyper-real
(Baudrillard) ideas about women because they selectively represent women as being beautiful and flawless.

3. Reality television shows the audience a
hyper-real
(Baudrillard) version of life as the situations are usually constructed. Despite the audience having knowledge of this, the emotional realism (gledhill) can encourage the audience to accept the hyper-real as "real". The simulacra of the constructed scenes creates a simulation of seeing the lives of the characters.

4. Video games of dangerous and exciting scenarios provide a simulation to audiences of these experiences that could create a
hyper-reality
(Baudrillard) for them about violence.
1. A magazine photo of a model that has been touched up with a computer.

2. Films in which characters and settings are either digitally enhanced or created entirely from CGI (e.g.: 300, where the entire film was shot in front of a blue/green screen, with all settings super-imposed).

3.A well manicured garden (nature as hyper-real).

4. Instagram photos

5. Video games and how they present violence and combat situations.

6.Many world cities and places which did not evolve as functional places with some basis in reality, as if they were creatio ex nihilo (literally 'creation out of nothing'): Disney World; Dubai; Celebration, Florida; and Las Vegas.

7. TV and film in general (especially "reality" TV), due to its creation of a world of fantasy and its dependence that the viewer will engage with these fantasy worlds.

8. Hairless women in shaving adverts
Examples of hyper-reality
Task
Create a Hyper-reality collage of images that are examples of hyper-reality.
Simulacra - signs that replace relaity
E. Why have the producers done this?
Hyper-reality
Advertising
Media images have come to seem more "real" than the reality they supposedly represent.
Pick one example to write about in a sentence.
Simulation
Simulacra
Hyper-reality
Hyperreal
What are you examining and why is it hyper-real?
Draw the Statue of Liberty
Draw a Dinosaur
Full transcript