Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of Yoga Marketing
A Hindu theistic philosophy teaching
the suppression of all activity of body,
mind, and will in order that the self may realize its distinction from them and attain liberation. What yoga is, what it is not Not a cult where people worship strange deities: What yoga is, what it is not Although poses are part of it, it is not meant for people to twist themselves into a pretzel... Market analysis and prior research: From Yoga Journal 2008 Market Analysis: Over 15 billion people practice yoga in US (most are women),
18 million say they are interested in beginning a practice.
From IBIS World: 7 billion dollars in revenue, employs approx 109,00 ppl * No companies
with a dominant market share!
Spirituality in Advertising:
A New Theoretical Approach
Galit Marmor-Lavie, Patricia A. Stout, and Wei-Na Lee
Use of Social Media in Health Promotion : Purposes, Key Performance Indicators, and Evaluation Metrics
Brad L. Neiger, Rosemary Thackeray, Sarah A. Van Wagenen, Carl L. Hanson, Joshua H. West, Michael D. Barnes and Michael C. Fagen
Marketing for Public Health: We Need an App for That
Marla B. Royne and Marian Levy
Lessons for public health campaigns from
analysing commercial food marketing success
factors: a case study
Jessica Aschemann-Witzel, Federico JA Perez-Cueto, Barbara Niedzwiedzka, Wim Verbeke and
Tino Bech-Larsen My solutions: A little on Aristotle's Rhetoric Logos: An appeal to logic through deductive and inductive reasoning.
Ethos: A person's credibility helps persuade the audience.
Pathos: An emotional appeal to someone's sensibility. Education about what yoga is and is not.
Social Marketing techniques.
Combination of ethos, logos, pathos in a certain manner.
Use all in conjunction and market ethically.