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Growing Strong Presentation Krakow

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by

Julie Escurignan

on 4 September 2017

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Transcript of Growing Strong Presentation Krakow

"Growing Strong"
The Expansion of Game of Thrones’ Universe through Fan-Made Merchandizing
Transmedia Franchises
HBO Products & Platforms
Fan-Made Merchandizing
HBO-Game of Thrones'
Visual Identity
A creative semioclastie “condemns a ‘hegemonic reading’ of media representations while ‘poaching’ social representations […], showing that several readings of media discourses exist with several signifying effects” (Kunert 2010: 5)
Fans, between Textual Poaching and Creative Semioclasties
Game of Thrones
on Etsy
Game of Thrones'
Merchandize on
Etsy
Reuse, distorts and mocks HBO's Visual Features
Items
'inspired by Game of Thrones'
Referencing term
Mocking HBO's Visual Features
"
Game of Thrones
Dinner is Coming" Apron, by FrenchApronCompany
Distorting HBO's Visual Identity
"Khaleesi the Riveter" Print, by AshleyVillersArt
Toward Co-Creation?

Julie Escurignan
escurigj@roehampton.ac.uk

'Inspired by
Game of Thrones
'

"Daenerys Dragon Necklace" by RavensJewelleryUK
Collaborative Websites and Social Media Markets
Etsy
Facebook Marketplace
Cosmunity
Full transcript