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FUSEmedia External Benchmark 2

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by

Fran Matera

on 3 May 2014

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Transcript of FUSEmedia External Benchmark 2

PSA
Social Media Campaigns
Goal
National Newspaper Association
Reaching New Audiences
Strategies
Tactics
Tracking Shots: Cafe
Tracking Shot: Airdrop
Closing Scene
Scene 6
Tracking Shot: Park
Opening Scene
"Share news with friends"
Engage
To enhance the overall public perception of community newspapers
2014
Tools
Potential Members
New
Audiences

Objectives
Increase awareness for the NNA brand and implement 4 phases by Dec. 2014
Re-assess and define the preferences of community newspapers publics by May 2014.
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