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The Brand is Right!
Transcript of The Brand is Right!
It's an identity, a concept
It's more than what you do, it's what makes you unique Simplicity - conveyed in one short sentence
Unique - it must be different
Memorable - use rhymes, visual cues or short statements/slogans (Just do it.)
Emotional - appeal on a meaningful level (I'm lovin' it.) Find someone here who you don't know. You each have 5 minutes to tell the other about your business. Logos & slogans are not your brand - they are tools to help people remember your brand
When you see a logo, it makes you think of the brand or products
Use logos & slogans to etch your brand onto the minds of your target market