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Consumer+SWOT

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by

Anna Więckowska

on 10 February 2013

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Transcript of Consumer+SWOT

What kind of concern do Asian women have? Consumer What kind
of hair do Asian
women have? Asian women's hair Asian women's hair What means “ideal hair” in Asia? Ideal hair - long - thick - straight - shine - smooth - soft Hair
length Hair
volume Hair
thickness Long Semi-
long Medium Short Much Average Little Thick Average Fine/
Limp Japan Korea China Thailand Indonesia Philippines India 35 25 21 18 46 36 18 29 40 31 24 32 34 10 17 44 40 19 57 20 3 35 55 10 14 56 30 57 29 11 3 29 50 21 27 47 26 25 50 21 4 30 58 13 15 63 22 48 33 12 6 9 67 23 40 44 16 21 48 31 India Philippines Indonesia Thailand China Korea Japan Hair
quantity Shininess Abundant
hair Normal
hair Thin hair ST shiny A little
shiny Not shiny 35 55 10 51 41 8 24 39 37 16 48 37 21 47 32 32 52 16 29 38 32 42 46 12 Asian women's concern Japan
- hair app to become too fluffy
- hair apt do become dry
- frizzy hair
- not glossy hair
- lacks body Korea
- curly hair
- damaged hair
- weakened
- hair falling off
- dull hair, without shine China
- dandruff problems
- split ends
- hair falling off
- dry/dried out hair
- has grey/white hair Thailand
- split ends
- hair falling off
- brittle hair (break easily)
- damaged hair
- dry/dried out hair Indonesia
- hair falling off
- dandruff problems
- scalp itching/tingling
- split ends
- dull, without shine Philippines
- split ends
- damaged hair
- dandruff problems
- dry/dried out hair
- dull, without shine India
- hair loss
- hair breakage
- dandruff problems
- split ends
- premature graying Problem - dry hair
- hair without shine
- not glossy hair
- damaged hair Solution SWOT analysis Strengths Weaknesses Opportunities Threats Why Elsève Nutri-Gloss Crystal? - developed for long, fine
and dull hair that has lost
it's sparkle

- shinier, nourished and full
of weightless moisture hair

- crystal shine, feather touch

- visible and water-soluble
Micro-Crystals Strengths - quality of the product
- stable price
- good review of L'oreal Company Weaknesses - weak company's advertising on the market
- no competitive advantage Opportunities - new method of sale
- extending the range of the company Threats -changes in consumer needs
- increasing competition in the market
Full transcript