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Grimmett, Brittany - Meijer Prezi

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by

brittany grimmett

on 22 July 2014

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Transcript of Grimmett, Brittany - Meijer Prezi

Communication
Vehicles
A Little About Me
'Tis the Season To..
Objective
Introduce a vendor funded seasonal foods
program that delivers exclusive mPerks offers,
instant savings and holiday meal solutions to
Meijer shoppers during holiday 2016.
Click-and-Collect
Social In Store Email Mobile
Mass Media Meijer.com mPerks Product Demonstration
Measuring Success
Customer Response
Redemptions
Track Recycled Bags
Monitor mPerks
Black Friday Traffic
Store Operations
To: Vendor
From: Meijer
Vendor Package
Mentioned in all marketing tactics
Products included in bag
Logo on bag & T-Shirt
In-Store Product Display & Demos
Vendor Participation
- Vendor Partnerships Team:
leverage this program as significant
revenue source for Holiday 2016

Next Steps: Work w/ internal teams
to create compelling
vendor offering!
Summer Recap
General Mills Vendor Meeting
Completed 23 vendor reports using Omniture - resulting in about 1/2 a million dollars secured funding for 2015 vendor programs (Hillshire, Nestle & General Mills)
Master DVM
Sample
Thank You
Questions?
Email
Meijer.com
mPerks Page Banner
In-Store Display
Social Media
ISAN In-Store Broadcast
Floor Graphics
Entry Shroud
Team Member T-Shirt
Paid Search Marketing
mPerks Reusable Bag
Tis The Season To...
What's Your Resolution?
Customize Me!
Christmas Edition
69%
Time
Money
Recap
Problems

Lack of time
Lack of money
Opportunities

Better serve our customers
Make holiday shopping more convenient
How Do We Keep You Engaged?
What Makes a Strong Promotion?
SOURCE: LittleandKing.com
Thanksgiving
Christmas
New Year
Full transcript