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Grimmett, Brittany - Meijer Prezi
Transcript of Grimmett, Brittany - Meijer Prezi
A Little About Me
'Tis the Season To..
Introduce a vendor funded seasonal foods
program that delivers exclusive mPerks offers,
instant savings and holiday meal solutions to
Meijer shoppers during holiday 2016.
Social In Store Email Mobile
Mass Media Meijer.com mPerks Product Demonstration
Track Recycled Bags
Black Friday Traffic
Mentioned in all marketing tactics
Products included in bag
Logo on bag & T-Shirt
In-Store Product Display & Demos
- Vendor Partnerships Team:
leverage this program as significant
revenue source for Holiday 2016
Next Steps: Work w/ internal teams
to create compelling
General Mills Vendor Meeting
Completed 23 vendor reports using Omniture - resulting in about 1/2 a million dollars secured funding for 2015 vendor programs (Hillshire, Nestle & General Mills)
mPerks Page Banner
ISAN In-Store Broadcast
Team Member T-Shirt
Paid Search Marketing
mPerks Reusable Bag
Tis The Season To...
What's Your Resolution?
Lack of time
Lack of money
Better serve our customers
Make holiday shopping more convenient
How Do We Keep You Engaged?
What Makes a Strong Promotion?