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2017 06 Hacking & Hackathons

mso@ilab.dk
by

Sputnik5 by Innovation Lab

on 20 November 2017

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Transcript of 2017 06 Hacking & Hackathons

HOW-TO: HACKATHONS
BEHIND THE SCENES AT THE WORLDS MOST INNOVATIVE COMPANIES
Stay Relevant
Det "digitale ansvar"?
IT
Forretning
Markedsføring
?
Det "digitale ansvar"?
Digitale services og produkter til kunderne
Digitalisering af interne processer
Online/digital markedsføring?
?
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
LEDELSE
TALENT
STRUKTUR
MTP
AKTIVER &
RESSOURCER
PROCESSER
UDSYN
CO-CREATION
PARTNERSKABER
INDRETNING
VÆRKTØJER
MENNESKER
INTERFACE
FORMÅL
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
Catherine Bracy
Hacker, community manager
Code for America
"Hacking is really just any amateur innovation on an existing system, and it is a deeply democratic activity."
svagheder->muligheder
optimering =
det yderste potentiale
stjæler data
cracker websites
udnytter identiteter
VS
Mamie Rheingold, Innovation Program Manager at Google
48 hour hackathon
= 32 prototypes,
15 new business models,
1 patent
Hackathon:
Hacking
FROM IDEA TO PROTOTYPE IN <48 HOURS
Hacking & Innovation Lab
TESLA is a Platform and Software Company
AGILE INNOVATION
Validated Learning /
Innovation Accounting
Code
3D-print
Hackathon
Business Models
Build
Tools determine design:
“If we can’t print it, we’ll have to make something different”
Stanford students
HACKATHON
YOU ARE THE EXPERTS!

WELCOME NEW PEOPLE AND IDEAS

PROGRESS OVER PROCESS

DOING BEATS TALKING,
BUILDING BEATS THINKING

EVERYBODY CAN CONTRIBUTE...
BUT IT'S YOUR RESPONSIBILITY

WE CAN ACHIEVE AMAZING THINGS!
FACILITATORS
TIME-KEEPING
ENERGIZING

EXPERTS
GUIDANCE
COACHING
PITCH YOUR IDEA
...IN 1 MINUTE
RECRUIT YOUR TEAM
DEVELOPERS / BUSINESS / DESIGN / DATA / IT / TECH / ???
vs
Martin Schorling
Strategy Lead @ Innovation Lab

Co-Founder @
Sputnik5 by Innovation Lab
Engineer.it

Business Development Engineer
Master of Management
Anders Sahl
Innovation Lead @ Innovation Lab

Co-Founder @
Sputnik5 by Innovation Lab
UNsilo

Master of Innovation Management
SF Open Gov
Public-
Hackathon
Cancer
-
Hackathon
ubrugt data
& brugerdrevne løsninger
Urban planning-
Hackathon
Executive-
Hackathon
WEDNESDAY 12:30
PITCH FINALS!

10 MINUTES PER TEAM
HACKING!
INTRO + KICK-OFF
WARMUP-HACK
THE JURY WILL BE LOOKING FOR...






DAY 1
DAY 2
DAY 3
INSPIRATION SESSION
DEMOLAB
INSPIRATION SESSION
INSPIRATION SESSION
INSPIRATION SESSION
HACKING!
HACKING!
DATA
+
VISUAL SUPPORT
PITCH TRAINING
LESSONS LEARNED
DAY 2
DAY 1
DAY 3
"WE GOT THIS!"
"OH NO..."
"AMAZING!"
SCOPING
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING

= (WORKING) DEMO
SCOPING
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING
= (WORKING) PRETOTYPE/DEMO
SCOPING
BRAINSTORMING
IDEAS
PRETOTYPING
TESTING
REFINING
= (WORKING) DEMO
+15%
PRINCIPLES
LAW OF TWO FEET
HELP EACH OTHER
HAVE FUN!
STAY ENERGIZED
BUILD STUFF - EXPERIMENT
RECHARGE AS NEEDED
USE THE ROOM
VISUALIZE YOUR WORK
STAY CONFIDENT :)
TEAM 1
TEAM 2
TEAMWORK IS KEY
HACKATHON:

CREATING RESULTS > INNOVATION
APPLY HACKING WHEN:

YOU WANT RESULTS, FASTER AND CHEAPER THAN USUAL!
YOU WANT TO INVOLVE MANY PEOPLE

HACKATHONS ARE GREAT BEACAUSE:
RESULTS
NETWORK
FUN
CO-CREATION
HACKATHON
1-2 DAYS
SPRINT
1-12 WEEKS
PROJECT
VS
HACKATHONS IN CONTEXT
RESULTS:

50% more registrations

Happy users, easier implementation
Agile Innovation @ Dong Energy
Problem
Inspiration
Hackathon
Pretotyping/MVP:
SnapChat
User Test
Development
Parkinson's Law:
"Work expands so as to fill the time available for its completion"
48hrs
4 weeks
6 months
developer
ninja
.net
business developer
IOT
data analyst
who do you need on the team to succeed?
what motivates you?

which idea/problem do you find most intriguing?
BUILD IT
MARVEL: app for wireframes

UXPin/Balsamiq: for mockups

POP: for interactive mockups
Wireframes
Mockups
Storyboards
Moodboards
New stuff coming out daily, search for tools
Wireframes and mockups are the cheapest versions of a system, product or service
Moodboards are a collage that gives an holistic visualization of an ide.
IDEATION & DESIGN
MINIMUM VIABLE PRODUCT EXAMPLES
Explainer Video
SIGN UP TO NEWSLETTER OR LATER
LAUNCH
=
PROOF OF CUSTOMER INTEREST
A Landing Page
Wizard of Oz MVP
THE FAKE DOOR
WILL THEY BUY?
A minimum viable product is “that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on”.
HOW WILL YOU BUILD YOUR MVP?
HOW WILL YOU TEST IT?
- WITH/ON WHOM?
WHICH DATA DO YOU NEED?
You may not be solving exactly the same problem but that’s alright. Solving 80% of the original problem for 20% of the effort is a major win.
"Concierge MVP / MECHANICAL TURK"
use PRETOTYPING to build the MVP
MVP
v1
IDEA PRESENTATIONS
2 MINUTES
1ST PRICE:
5 DAYS IN SILICON VALLEY
CHECK-INS
INSPIRATION SESSIONS
TIMOTHY CHOU:
Precision Planet
ESPEN SIVERSTEN:
The Future of Stuff
ANDERS SAHL:
Connections
JUAN CARLOS VELTEN:
Hack the hackathon
DEMOLAB
WHO WILL BE THE #1 ZOMBIE SLAYER?
STATUS & SHARING
ASK FOR HELP OR RESOURCES

BEFORE
DURING
AFTER
48 HOURS
1ST PRICE:
5 DAYS IN SILICON VALLEY
GRAND FINALE
PITCH SESSION
5-10 MINUTES PER TEAM
+ Q&A TIME
RECRUIT YOUR TEAM
DEVELOPERS / BUSINESS / DESIGN / DATA / IT / TECH / ???
"THE WORLD NEEDS SMARTER SOLUTIONS FOR THE FUTURE OF FREIGHT"

Logistics, new business platforms, reducing emissions, or whatever gets you excited!
Solutions might be new data-models/services, platform, hardware, IoT-devices etc. and must be developed on/with MS Azure.
The global yearly cost of moving empty containers is 16bn USD. Wanna help save a billions dollars?
big data / data models
IoT
(new) Sensors
automation
AI
Smart Contracts
+++
?
?
Maersk Line outputs 30bn tonnes of CO2 yearly.
If you can reduce that by 1%, it will the equivalent of saving the CO2 emmision of 21.000 Danish households.
?
?
THE WINNER:

25.000 DKK FOR THE TEAM
+
SHOWCASE AT TECH BBQ SEP 20TH
+
ACCESS TO MAERSK RESOURCES, SPARRING WITH ACCELERACE AND POSSIBLE COLLABORATION
+
ACCESS TO OFFICE SPACE @ SOHO
22
AGENDA
PITCH + AWARDS
PRETOTYPING
HACK!: IDEAS & CONCEPTS
INTRO + KICK-OFF
IDEAS -> TEAMS
INSPIRATION
INSPIRATION
EXPERTS
EXPERTS
10-11:30 Octavi: data expert, Maersk

15:30-16:30 Kim: investment and risk approach, Maersk


9:30-10:30 Sofia: expert on shipping industry and sustainability, Maersk

10:30-11:30 Kevin, expert of UX, Maersk

THE JURY WILL BE LOOKING FOR...

NOVEL SOLUTION: DATA-BASED, IOT, BUSINESS MODEL
PROTOTYPE: MS AZURE, DEMONSTRATING THE USE
FUTURE VALUE FOR MAERSK
CLASSIC IDEATION
VERY SPECIFIC SCOPE
STRUCTURED
HANDS-ON FACILITATION
LOW TEAM AUTONOMY
TEAM ARE “DESIGNED” TO MATCH THE SCOPE
OUTCOME: IDEAS/CONCEPTS
ALL IDEAS ARE PROCESSED
KEY LEARNING: PROCESS

HACKATHON
SPECIFIC- OR FREE-FOR-ALL SCOPE
SEMI-CHAOTIC
AS-NEEDED FACILITATION
HIGH TEAM AUTONOMY
TEAMS ARE FORMED BY PASSION FOR THE IDEA
CONCEPTS + PROTOTYPES
1-3 WINNERS ONLY
KEY LEARNING: PROGRESS

VS
WHY: AGILE INNOVATION, HACKING AND HACKATHONS

HOW: PLANNING AND FACILITATING HACKATHONS

3 THINGS:
SNORE-TECH

4D PRINTING

TAXI DRONES
doing beats talking

data beats oppinions

simplicity beats features

commitments beats committees

customer centricity is key

IF YOU FAIL TO PLAN, YOU PLAN TO FAIL
INSPIRATION SESSIONS
TIMOTHY CHOU:
Precision Planet
ESPEN SIVERSTEN:
The Future of Stuff
ANDERS SAHL:
Connections
JUAN CARLOS VELTEN:
Hack the hackathon
JURY
HACKERS
SPONSOR/OWNER
RUNNERS
TECH SUPPORT
WHY HACKATHONS FAIL
WHEN THEY WORK
motion sensing input device
MICROSOFT åpnet opp for hacks
Full transcript