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Plog's Tourism Typology

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by

Freddie Horwood

on 14 October 2014

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Transcript of Plog's Tourism Typology

Plog's Tourism Typology
Advantages of Plog's Theory
Plog's theory is easily defined into 3 sectors. If still undecided it can be further split down into Near Allocentric and Near psychocentric sectors as well.
Each different sector of plogs theory is clearly different so can be marketed to easily.
Page.S and Connell.J (2006) Tourism: A Modern Synthesis. Second Edition. London: Thomas Learning.

Disadvantages of Plog's Theory
Plogs Theory
Plog (1974) came up with a theory to classify tourists on the type of holiday they choose, mainly due to the location. He came up with 3 main classifications for this theory to keep it simple but still be able to group every type of trip taken.
Plog's theory has some limitations. Each individual may not stay in the same category for their entire life. A typical example of this is someone going traveling in their youth they would fall into the Allocentric category. Where as when they settle down and start a family they may be more inclined to go on well known holidays and fall into the Psychocentric category.
Through time as well, different places fall into different categories.
Plogs Tourist Types
Plogs Tourist Types
Plogs Tourist Types
Allocentric
- 'Enjoy traveling independently, cultural exploration, often in above-average income groups, seek adventurous experiences on holiday.' (Page and Connell, 2006)
Mid-Centric
- 'The majority of the population go to known destinations, but do not go for exploration and adventure. May travel to destinations previously 'found' and made popular by allocentrics.' (Page and Connell, 2006)
Pyscholcentric
- 'Tend to be rather unsure and insecure about travel. Go to places similar to their home environment.' (Page and Connell, 2006)
Types of
Allocentric
Destinations: -
Backpacking Trips Ie Thailand, Laos, Vietnam, Camodia.
Adventure Trips Ie Climbing Kilimanjaro, Sky Dive, Bungee Jumping
New Places - exotic private islands where there is little commercialism
Examples of
Mid-Centric
Destinations: -
Further afield up and coming destinations Ie Cancun in Mexico, Koh Samui in Thailand which is seen as exotic places where people recommend you visit

Examples of
Pyschocentric
Destinations: -
Mass tourist locations - Benidorm, Majorca,
References
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