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Football Championship

Yamen Al-Haj

on 23 January 2014

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Transcript of KFC

Objectives and Goals
KFC Football Championship
Case Study
15-3-2012 5-4-2012
Consumer engagement & interacting
Increase loyalty to KFC
Create awareness
increase the fans numbers
We received around:
750 Teams.
4500 Registered users.
50,000 Facebook fans.
Ads on Facebook and Google:
Facebook: around 34,000 fans.
Google: around 16,000 fans.
Gender and Age:
Users were from:
Riyadh: 62%
Jeddah: 29%
Others: 9%
Interactivity within the page increased
Social Watchlist:

162,000 fans.
17,000 users were talking and engaging with the championship over Facebook.
Our facebook page reached:
KFC Championship
Photo contest
From 16-4-2012 to 23-4-2012
Number of votes: around 1500 Votes
Number of upoaded photos: 32 photos.
The Winner is:
KFC Football Championship
Case Study
Thank You!
Full transcript