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Transcript of Online Fundraising
The Chronicles of Philanthropy
The Tuesday after U.S. Thanksgiving is a movement to create a national day and
begin the holiday season
raised substantially more money in its second year (2013) & processed online donations worth $19.2 million. A
over last year, according to Blackbaud.
Giving Tuesday asks users to post an" #
" pic on social media -- an image highlighting the cause they support. Organizations such as the
Micheal J. Fox Foundation
has used the #UNselfie campaign to raise awareness online.
Ice Bucket Challenge
Laurianne Apollon, Katie Burns, Nicole Early & Lauren Munsey
Charitable organizations managing their relationships with online donor publics through an Internet medium, such as traditional website, social media, etc.
“Most Charities Fail at Online Fundraising Basics"
After studying 150 charities and organizations, 84% of the nation’s largest charities, haven’t made their donation websites
easy to read on mobile devices
, according to the study.
take too long
to ask for money, and they make it too hard to give online."
79% percent did not
appeals with a supporter’s first or last name.
Donate now technology
Closed online communities
Donor Bill of Rights
eDonor Bill of Rights
Greater emphasis on safety, identity (both individual and brand) and data information
Extended reach to potential donor
Cost-effective collection of donated funds
Immediate access to donated funds
Difficult to navigate websites
Failure to nudge donors toward further action
Limited efforts to encourage sharing.
Easily accessible to large community of donors
Large increase in donated funds
Lack of urgency with no deadline
Four Models of Fundraising
"This is just the beginning of a
new era of fundraising
and using social media and digital technology to better the world… The Internet has come to a point where when we simply
collectively reach out
for what we think is right, real change often follows”.-