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Online Fundraising

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by

Laurianne Apollon

on 27 March 2015

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Transcript of Online Fundraising

Will it work for you?
The Chronicles of Philanthropy
Case Studies
The Tuesday after U.S. Thanksgiving is a movement to create a national day and
begin the holiday season
by giving.
#GivingTuesday
raised substantially more money in its second year (2013) & processed online donations worth $19.2 million. A
90% increase
over last year, according to Blackbaud.
Giving Tuesday asks users to post an" #
UNselfie
" pic on social media -- an image highlighting the cause they support. Organizations such as the
Micheal J. Fox Foundation
has used the #UNselfie campaign to raise awareness online.

Online Fundraising
Peer-to-Peer Campaign
Ice Bucket Challenge
SWOT
Laurianne Apollon, Katie Burns, Nicole Early & Lauren Munsey
(ePhilanthropy)
http://blog.handsonsuburbanchicago.org/?p=1046
http://www.givingtuesday.org

http://www.rewarding-fundraising-ideas.com/internet-fundraising.html
http://www.cio.com/article/2900319/gamification/3-enterprise-gamification-success-stories.html

http://www.causevox.com/crowdfunding-online-fundraising-goal/
http://www.giveforward.com/p/fundraisers-for-individuals/peer-to-peer-fundraising
References

Online fundraising-
Charitable organizations managing their relationships with online donor publics through an Internet medium, such as traditional website, social media, etc.
Online Fundraising
“Most Charities Fail at Online Fundraising Basics"
After studying 150 charities and organizations, 84% of the nation’s largest charities, haven’t made their donation websites
easy to read on mobile devices
, according to the study.

"The organizations
take too long
to ask for money, and they make it too hard to give online."

79% percent did not
personalize email
appeals with a supporter’s first or last name.
"Giving Tuesday"
Systems Theory
Enabling
Functional
Normative
Diffused
History

2008
E-newsletter
Donate now technology
Online advocacy
2010
Fundraising pages
Multimedia
Closed online communities
Social networks
Present

Donate now
Social media
Online advocacy
E-newsletter


Ethics
Donor Bill of Rights
eDonor Bill of Rights
Greater emphasis on safety, identity (both individual and brand) and data information
Strengths:
Extended reach to potential donor
Cost-effective collection of donated funds
Immediate access to donated funds

Weaknesses:
Difficult to navigate websites
Failure to nudge donors toward further action
Limited efforts to encourage sharing.

Opportunities:
Easily accessible to large community of donors
Large increase in donated funds

Threats:
Lack of urgency with no deadline

Press Agentry
Public Information
Two-Way Asymmetrical
Two-way symmetrical
ROPES
Four Models of Fundraising
Tactics
Retention
Consistency
Learn
Website

Research
Objectives
Programming
Evaluation
Stewardship
"This is just the beginning of a
new era of fundraising
and using social media and digital technology to better the world… The Internet has come to a point where when we simply
collectively reach out
for what we think is right, real change often follows”.-
Athene
Full transcript