Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing Mix "The 4ps"

No description

Nesrine Ashraf

on 13 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing Mix "The 4ps"

They are like the "4"legs of a table!!
The "4" wheels of a car
A puzzle, that should be fitted together in the right order

1- USP
2-tangible & intangible benefits
4- physical attributes

Key words:
Fair price>>>competitive>reasonable profit

What price to charge!!>>>>breakeven analysis

5)Product line

Marketing Mix "The tactical 4ps"
The pricing strategy must answer the following questions:
Firstly: calculate your costs
Secondly: estimate the benefits
Thirdly: compare the price to others
Fourthly: determine ROI and what time frame
Traditionally there are three parts to the Sales and Distribution section, although all three parts may not apply to all business.

1) the distribution methods to be used.
a) What distribution channel is going to be used?
direct distribution channel : gives a manufacturer complete control over their product.
The traditional distribution channel “indirect” is distributing your product by the use of an intermediary
b) distribution strategies: there are three common distribution strategies available:
Intensive distribution: Used commonly to distribute low priced or impulse purchase products
Exclusive distribution: Involves limiting distribution to a single outlet. The product is usually highly priced (sale of vehicles through exclusive dealers)
Selective Distribution: A small number of retail outlets are chosen to distribute the product. (computers, televisions household appliances)

c) If your business involves selling a product, you should also include information about inventory levels and packaging in this part of your marketing plan. For instance:
How are your products to be packaged for shipping and for

2) Outline the transaction process between your business and your customers.

What system will be used for processing orders, shipping, and billing and What methods of payment will customers be able to use?

What credit terms will customers be offered? If you will offer discounts for early payment or impose penalties
for late payment, they should be mentioned in this part of your marketing plan
3) outline your sales strategy :

What types of salespeople will be involved (commissioned salespeople, product demonstrators, telephone solicitors, etc.)?

Will a sales training program be offered? If so, describe it in this section of the marketing plan.
ITS OBJECTIVE: deliver your USP
AS A START: 1) determine the message you want
to send
2) decide which promotion activity to

a) advertising
b)sales promotion
c) marketing materials
d)Business website
f) tradeshows
A) advertising
The best way is to:
FIRSTLY: think interm of media
SECONDLY: which media will be more effective
THIRDLY: make decisions on how much of your annual advertising budget you are gonna spend on each medium
FOURTHLY: your projections about how much business the advertising will bring in.
B) sales promotion

5)Free samples

1) business cards
2) brochures


.product launches
•special events, including community involvement
•writing articles
•getting and using testimonials

pick the right ones and go equipped to put your promotion plan into action
 set your goals for your tradeshow participation
 Research tradeshows (site, goals, audience)
 Once you have chosen particular tradeshows, plan your budget and book your space
 Plan your tradeshows display interms of the audience (targeting retailers or wholesalers or business industry…)
 Advertise in advance (by inviting your clients, customers, suppliers and other contacts to attend the show)
Full transcript