Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

MGMT 3502 - Charlotte Beers - Symbolic Gr.

No description
by

Pratik Shah

on 3 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of MGMT 3502 - Charlotte Beers - Symbolic Gr.

Charlotte Beers

A perspective of Symbolic Group

A Presentation by
Symbolic Frame Group

Nnennaya
Amuchie
Asti
Chandrakar
Athena
Floro
Dharma
Mehta
Melissa
Sheehan
Silvi
Soni
Pratik
Shah

I'd Rather be in charge!
Frame Experience

Framing experience - What’s that ?
Remove “Beleaguered” from our name
Activating existing assets
Creating a vision
Brand stewardship - asking the right Q’s
Partial success

Capture Attention

“Hello” Video to all Ogilvy employees
Bringing the “Thirsty for Change”
group together

?

Was Charlotte Beers a symbolic leader?
We will leave that up to you to decide!

Conclusion

Tell Stories


Walt Disney
Sheryl Sandburg

- Stories grant comfort, reassurance, direction.

- They perpetuate values .

- Deeply rooted in the human experience—they are told and retold.

- Stores spark action, transmit values, lead people into the future.

- Effective organizations are full of good stories.

Lead by Example

“Charlotte has an ability to inspire—Charlotte has presence”

“Beers was known for her passionate interest”

“Completely fearless”
Earned a reputation for her ability to win over clients;
“I met with 50 clients in six months,”









Focused on “activating the assets they already had”

Interacted with key clients
Respect and Use History
Full transcript