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A2 Mass media - New media lesson 4
Transcript of A2 Mass media - New media lesson 4
Emergence of new technology What examples can you think of that would highlight these points in terms of new media development in the last 20 years CONVERGENCE Many media forms, or different types of information have been brought together into one media system. Eg: Mobile phones have facilities to text, talk, take photos, video, conference call, internet access, MP3 etc. Technological convergence has also created a new convergence between social and economical factors. Digitalisation has caused media sectors to merge together as media consumption patterns have changed over time. Why is a mobile phone not just a mobile phone? What reasons can you give as to why you cannot buy a mobile phone that does not have another features? Which market is convergence benefiting the most? Which sociological perspectives can you attribute to convergence? Compression Digital television such as sky, has developed media that is specific to niche audiences that creates a personal media experience. Interactivity New media has caused consumers to act and live in the moment. Speed is of the essence... new media has been developed to encompass information quickly and easily. To demonstrate the concept of interactivity, we are going to play the 'wikilinks' game! On your mobile phone open up wikipedia and type in 'Kate Middleton'. By clicking on only the links (the words in blue) how quickly can you get to the page headed 'The teletubbies'? (make sure you make a note of each link! Participatory culture The advancement of new media has allowed creators and consumers of media to interact with each other. For example Through new media, the consumer has a voice and ultimately the power to create social change. Do you remember the facebook campaign that brought rage against the machine to Christmas #1? Consumers have gained a new sense of power, by having control over what they watch, when they watch it and where... What examples can we use here? How has new media impacted on popular culture? Neophiliacs See new media as a positive influence on society as it allows consumers to have more choice and interact more with social, economic and political aspects Cultural pessimists Argue that new media has a negative impact on society as it creates illusions of choice and has ultimately lead to the decline of popular culture. Cultural pessimists argue that new media is still essentially 'old media' presented in a different format. It is still owned, controlled and regulated by media conglomerates Task: Using pgs 148-150 outline and evaluate the neophiliac and cultural pessimist arguments on new media