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Business &

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by

Shikari Bonds

on 5 September 2013

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Transcript of Business &

Environmental
Responsibilities

Business &
Nike and Johnson & Johnson
Emily Detert
Janal Hilow
Natalie Nelson
Shikari Bonds

ABOUT
Started in 1886
Global name in consumer healthcare
Some popular brands Band-Aid, Neutrogena, Listerine, Tylenol, & Splenda
Sales
Sales in 2003 reached $41.9 Billion
Focus on new products, not as interested in environment
Total sales in 2012 $67.2 Billion
MARKETING
- uniforms & shoes at the 2012 Summer Olympics
- Nike "making App
- Facebook, Twitter pages
- Nike Reuse-a-Shoe
Production & Manufacturing
Reduce harmful chemicals
Reduce waste for packaging
Earthwards
Consumer Base
Worldwide
Diverse suppliers
Healthcare network
Marketing
Print Ads
Johnson & Johnson blog
Twitter
Facebook
YouTube
LinkedIn
PRODUCTION & MANUFACTURING
Since 1990, Nike transformed 28 million pairs of shoes and 36,000 tons of scrap material into Nike Grind for use in more than 450,000 sport and play facilities around the world.
MISSION:
TO BRING INSPIRATION & INNOVATION TO EVERY ATHLETE* IN THE WORLD

IF YOU HAVE A BODY, YOU ARE AN ATHLETE
NIKE
NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.
SALES
Empowering supply chain
Working with brands and Fair Labor Association to come up with common standards
Common standards lead to collaboration and sales increase
Nike's future sales focus is on e-commerce
Online revenue has rose 30%
Would like it even higher
Consumers
'Making' App
Let's users compare materials
Nike Better world
An online platform launched by Nike that engages customers in this sustainability vision
Nike "Goes Green" but keeps it's well known look for consumers
“Nike is evolving, figuring out how to market to consumers in this new age,” - Mr. Schwab of Octagon First Call.
2010 Nike World Cup Jerseys
*Made from recycled bottles*
Annual Report
Social Performance
Environmental Performance
Economic Performance
Full transcript