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Transcript of Sock Clip
„Stop the mess – you will never have stress!“
Easier everyday life
Never sort Socks again
No more lost socks
How to use – only 3 easy steps:
1) Clip them
2) Wash them
3) Wear them
Who are we?
Bad Homburg, Germany
Website & Online shop
Never loosing socks again!
Sock Ring becomes the number in this niche market
Everyone has more time for other things – the solution for lost socks
Target Market Segment
Marketing Goals & Objectives
All level incomes
Low level to high level income
Singles as well as
Classification into Sinus-Milieus:
„New Middle Class“
Groups of Re-orientation and modernisation/individualisation sides
Loyal (if they have a benefit)
High volume users
Traditional Media Channels
Print-, Radio- and TV-advertisment
New Media Channels
launch Sock Ring
9,99 € for 30 clips
Due to Partnerships with Ariel, Persil and Falke
Good human resources
Good relationship to supplier
Less complex in manufacturing
A large target group
Product meet the customer‘s need
long-term relationship to the customer
New market niche
Economic growth in „Laundry and Cleaning“
Qualified Human Resoures
Just on-line purchasing
Low equity basis
Growing too fast
Large target market
Growth in the sector 'Laundry & Cleaning'
People seek for individual products
Being copied from new entrants
No demand, no acceptance of product
Increasing prices of material
Point of Sale : Falke Store
Co-Branding with Ariel
Colorcode to identify the socks of each family member
Why should you invest in us?