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Sock Clip

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by

Elena Frieling

on 1 November 2013

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Transcript of Sock Clip

S
o
c
k

R
i
n
g

„Stop the mess – you will never have stress!“

The PRODUCT
Easier everyday life
Never sort Socks again
No more lost socks
Benefits
How to use – only 3 easy steps:
1) Clip them
2) Wash them
3) Wear them

C
o
l
o
r
Code
Creativity

Who are we?
Start-Up Company
Bad Homburg, Germany
Seven employees
Interacting national
Website & Online shop

Mission Statement
Purpose
Never loosing socks again!

Vision
Sock Ring becomes the number in this niche market

Mission
Everyone has more time for other things – the solution for lost socks

Situation Analysis
Target Market Segment
SWOT Analysis
Positioning Statement
Marketing Goals & Objectives
Marketing Strategy
&
Implementation
4 P‘s
Economic

All level incomes
Low level to high level income

Demographic
Male/Female
Singles as well as
families
18years +
Psychographic

Classification into Sinus-Milieus:
Not traditional
„New Middle Class“
Groups of Re-orientation and modernisation/individualisation sides

Consumption-
oriented

Core Costumers
Loyal (if they have a benefit)
High volume users

Media-oriented

Traditional Media Channels
Print-, Radio- and TV-advertisment
New Media Channels
Marketing Mix

Product

launch Sock Ring

Low
Price
focused
9,99 € for 30 clips

Online Shop
Worldwide expansion

Place
Due to Partnerships with Ariel, Persil and Falke

Promotion
Good human resources
Good relationship to supplier
Less complex in manufacturing


Internal Environment
A large target group
Product meet the customer‘s need
long-term relationship to the customer

Customer Environment
New market niche
No competitors
Economic growth in „Laundry and Cleaning“

External Environment
High Quality
Low Quality
Low Price
High Price
Qualified Human Resoures
Relationship Management
No Competitors
Personal designs
Just on-line purchasing
Low equity basis
Growing too fast
Large target market
Growth in the sector 'Laundry & Cleaning'
People seek for individual products
Being copied from new entrants
No demand, no acceptance of product
Increasing prices of material
Finance
Processes
Employees
Point of Sale : Falke Store
Co-Branding with Ariel
Colorcode to identify the socks of each family member

FRESH WATER
STRAWBERRY
GREEN APPLE
SUMMER DREAM
ORANGE

5 million
Niche market
No competitors
Customization
Innovative product
Why should you invest in us?
Customer
Full transcript