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Final Evaluation of Pure Magazine

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Charlotte Carlyle

on 18 April 2013

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Transcript of Final Evaluation of Pure Magazine

In what ways does your magazine use, develop or challenge forms and conventions of 'real' music magazines? Vs. I have used a bold title to grab the readers attention. I have also placed the main image overlapping to give the effect of the image jumping out at you. I added a banner to the top of the cover which is a common feature used on covers to show the wide variety within the magazine without taking up too much space. There is a column inch which is also used to highlight points of interest to the browser. I added a Bar-code to make it look more authentic. The bar-code is usually found in the left hand corner, therefore I placed mine here too. I have used a callout to tease the browser to read the article, it hooks them in so they want to read more. It is a quote from the main article within the magazine. I have kept the fonts simple so that they are easy to read, and emphasize the 'pureness' of the magazine. I just varied the size and boldness of the fonts to make it more interesting. Vibe magazine also used simple fonts, but they were used to stand out against the busy background, unlike mine, which was used for ideology purposes. I stuck to 3 main colours, blue, black and white. This ensured my magazine didn't look too garish and had colour cohesion throughout. Vibe uses red, white and yellow for the text on its cover, however, I felt the different colours in the cloudy background made it look too over crowded, therefore I kept my background blank. Although this is more typical of a fashion magazine, I wanted my magazine to have a sleek finish. How does your
magazine represent
social groups? Vs. Vs. What kind of media institution might distribute your magazine, and why? Who would be your audience for you magazine? How did you attract / address your audience? What have you learned about technologies from this project? Looking back to your Preliminary Production, what do you feel you have learned in the progression to making the Foundation Portfolio? I tried to represent Issie as a Pop figure on my front cover. She has been dressed and had her hair done to look stylish much like how icons like Rihanna are presented on the front cover of magazines.

I didn't try and create the magazine to be for a specific gender. The content is gender neautral aswell as the design. Even the name of the magazine is directed at neither gender, connoting a sense of the music being stripped back of any other variables like gender.

In terms of content, the magazine aims to provide content which will encourage young people to get involved with making their own music and inspire them (eg the quiz to find out their place in the band). This shows the magazine represents young people who not only like listening to music, but making music too.

I had to make sure that although unsigned talent remained the main feature, I also had to include well-known artists (for example Beyonce), who are role models for many teenagers, without the artists completely overriding the unsigned USP of the magazine. Bauer Media I could choose Bauer Media as the company already owns 'Q' and 'Kerrang!' magazine, which are both highly regarded music magazines in Europe. Not only this, but as the company owns the radio station 'Kiss' and 'Magic', these connections could mean that the new talent discovered by 'Pure' magazine may be shown to a wider audience on these radio stations.
Website - http://www.bauermedia.co.uk/ However... IPC Media IPC media is my chosen Media institution as it is the UK's leading magazine publisher and this is important as my magazine is interested in the unsigned talent of the British. It is also a uni-sex magazine, so the fact that they engage with 26m UK adults - almost two thirds of UK women and 42% of UK men means that a wide audience will be able to reach the magazine. The magazine also already owns the popular 'NME' magazine which is a magazine aimed at a similar age range to mine (16-24), meaning that the company know how to market a magazine correctly to this age range.
Website - http://www.ipcmedia.com/ The typical PURE reader is a 16 year old, male or female, not particularly knowing which path to follow, which career to pursue. They use PURE magazine and the PURE project to find a new way of getting their voice heard. Now they simply sit back and appreciate the real meanings of unsigned music which has not been altered by commercialised companies who are just in it for the money. They take inspiration from other people’s lyrics, and are now aware of local bands they can go to without paying extortionate prices for a ticket. One large main image of the band There is no text placed in the gutter as this could make it hard to read. The Pull Quotes have been used to hook the reader to read more of the article when flicking through. The title is in a bold font in contrasting colour to the background. It grabs the readers attention without overwhelming the rest of the page as it is not too big. Page numbers used throughout to help the reader navigate through the magazine. Unlike most contents pages I have gone for a less structured Contents page. On the left you can see a prime example of this. However, I went for a slightly more random layout as I felt it was more interesting and fun to look at from a consumers perspective. 'Contents' has been written in the largest boldest font on the page and is boxed off to make it stand out even more. The contents is split into sections to enable the reader to find exactly what they want more easily. Images have a corresponding page number. However, on my cover I have not added captions, as shown on the left, as I felt it would have over crowded the page due to my chosen layout. I have added a 'Subscribe' offer which makes the magazine look more realistic. There is an image of the front cover on the contents page to create cohesion between throughout the pages. The header bar is featured throughout the magazine, as also shown on the contents page, to create cohesion between throughout the magazine. In order to create a gender neutral magazine I have tried to use colours and images which will attract both males and females. The image on the cover is more like something you would see on a fashion magazine aimed at the female market, however, having an attractive girl on the cover may grab the attention of some male readers. Not only this, but to make the rest of the magazine less aimed at just females, the vibrant blue is masculine enough to override the feminine picture and when teamed with only black and white, it keeps the general colour scheme fairly gender neutral. The colour scheme is also fresh looking, not over crowded or too colourful, attracting a teenage audience rather than a younger audience. I stayed away from any fonts which were too masculine or feminine and made sure I had a variety of pictures of males and females on the contents page so that I could attract both genders.

Also, by featuring some well known artists I can attract their fan bases too, however, as stated before, I didn't make them the main part of the magazine so that the unsigned USP was not overridden . This was achieved through using the scroll to advertise them, rather the callouts and images on the contents and cover which are seen by the consumer first. I used a 'Subscribe' offer to entice more people to become regular readers as it briefly highlighted the added benefits. Finally I used callouts and pull quotes to act as a hooking device to draw the readers in. Photoshop - Photoshop was the main software I used for my Magazine. I used the software to not only create banners, callouts and interesting fonts, but also to put the front cover and contents page together. I also learned how to change the contrast, exposure, gradient, shadow and use the lasso and magic wand tools to manipulate images to create a more professional looking piece. I was also able to immediately save this work into a JPEG file so I could post it on Wordpress without any problems. InDesign - InDesign was the software I found most difficult to use. I used it as a blank canvas to layer text, text boxes and pictures on for the double page spread. I had difficulty doing this as I had trouble copying/importing the texts and pictures across from Photoshop and Word to InDesign without them becoming distorted. Despite this, I did like how I was able to create a template with a gutter in so that I knew where to avoid putting text. Wordpress - Wordpress meant that I had all my coursework in one place and therefore didn't lose any of it. It was easy to upload everything, create slideshows and I enjoyed how I could personalise the blog to suit my taste.
Link to my blog - http://sheldonschoolcharlottecarlyle.wordpress.com/ Prezi - Prezi has been a good way of experimenting with new ways of creating presentations without just sticking to the usual Microsoft PowerPoint Presentation. I like how you can go more into depth with Prezi as you can navigate back to the original point easily. I feel that my editing of pictures has become a lot better. I am now able to lasso pictures to put them against a different background. Everything blends in more seamlessly now that I know how to use the 'blend' tool on Photoshop. I also feel that the quality of my photographs has got better. This time round I have taken a lot more time to collect as many shots as possible so I had plenty to choose from. I have also planned them more, choosing the location, props and outfits to suit the magazine, rather than just having someone standing against a wall. I have been able to take on feedback and create a bolder more professional looking cover with the use of colour cohesion and sticking to many of the forms and conventions of a magazine, that I have gained even more knowledge of, whilst still remaining original in my designs. I learned from my original piece that sometimes it's best to keep it simple and I am glad I have transferred this over to my final production. Subscribe special offer Fonts used are Arial and Museo Black white and vibrant blue colour scheme Callout/Pull Quote Well-known artists Images of males and females How i changed the brightness and contrast This image is starting to be lassoed with the magnetic lasso tool Creating a text box The gutter Scroll with well-known artists Quiz designed to inspire readers Slideshow Gallery Here are some examples of the Pop and R&B acts that are associated with the social groups represented in my magazine. Justin timberlake Nelly Rihanna Ed Sheeran Here you can see how similar the cover with Rihanna and my cover are in terms of the picture.
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