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Ideas for Student Attendance at College Basketball

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by

Andy Morris

on 31 August 2012

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Transcript of Ideas for Student Attendance at College Basketball

What drives student attendance in college basketball? Is it free? Tipoff Tailgate Effort to create an annual events every spring semester to welcome students back at start of conference play
Partnership with Student Government Association and 10 other large student groups, including:
Duquesne Program Council
Center for Student Involvement
Resident Hall Association
Black Student Union
Panhellenic Council
Interfraternity Council
International Student Organization
Red & Blue Crew Provided free food and a tailgate atmosphere for students attending as well as big prizes throughout the game such as an iPad2 and $500 for textbooks Basketball Jersey Giveaway The athletics department purchased 2,250 men’s basketball replica jerseys for all Cyclone Alley members. The design of the jersey is an exact replica of our teams uniforms for this season. The number 32 was used because it was the number worn by current Iowa State men’s basketball head Coach Fred Hoiberg when he played at Iowa State from 1991 to 1994.
Students and season ticket holders were given a replica jersey when they arrived at the designated game.
The promotion was designed to create a connection between Iowa State students and new head men’s basketball coach Fred Hoiberg, increase men’s basketball student season ticket sales, increase Cyclone Alley membership sales and increase student attendance at the Iowa State men’s basketball game versus California on December 4th.
Resulted in a 10% increase in Cyclone Alley memberships Cash Jackpot The First National Bank of Pasco County teamed up with the Saint Leo University ROARwards Club (Students, Faculty and Staff Rewards Program) to create the Cash Jackpot promotion at each men’s and women’s home conference basketball game from January - February. The First National Bank ROARwards Cash Jackpot is simple: One ROARwards member’s name will be drawn at some point during the women’s or men’s game.
If the ROARwards member is in attendance they will need to bring their Saint Leo ID and/or ROARwards card to the concession stand within 5 minutes of the drawing and will win $125. If there is no winner, the $125 from that night will simply be added on to the next pot, making it worth $250. If no one was identified as a winner - the jackpot could be worth up to $1,000 the last conference home game.
When a winner is selected there are photos taken at select time outs with a large check provided by First National Bank. To bring more exposure to the bank students who win must go to the bank for a special check presentation to drive awareness on location and employees at the bank furthering the sponsorship activation. Make it a Challenge Greek House of the Year Greeks check in at designated areas at games and earn points for attendance and wearing UND apparel
Point standings calculated based on percentage of members in house
Prizes given for house with highest attendance at each game
Grand Prize included suite at a game, banner for house to display that said "UND Athletics Greek House of the Year", plaque for winning house, plaque hung up in the UND Ticket Office Off-Campus Housing Competition The apartment community that had the most fans attend a specific game received a pizza dinner at halftime.
Promotional materials were delivered to all housing complexes surrounding campus and specific vouchers for each community were given out to give students something to redeem. Official 6th Man (Greeks) On game days, fraternities and sororities could sign up to become the "Official 6th Man" of that game. The cabinet of the Greek House would be invited to attend the pre-game meal with the basketball team, while the rest of the chapter would be allowed to participate in the hospitality area that we normally provide for season ticket holders only. Two to three members of the chapter would be allowed to be in the locker room for the pre-game speech, would be able to run out onto the court with the team, and sit on the bench during the game - including getting introduced during the game's Starting line-ups.
Also included in the plan was Embry-Riddle's Annual Greek Night - which provided the winner with a group night out from one of our sponsors. We also developed a night where our Greeks will compete against our ROTC cadets. Both groups are comprised of 20% of the Embry-Riddle student population (with some significant crossover), but the Greeks wanted to present the challenge to our ROTC units.
Efforts have yielded a 26% increase in overall attendance and 66% in student attendance Dodgeball Competition Hosted a dodgeball tournament in the basketball practice facility to build a bond between team and student body and grow participation in the student group
Over 300 students participated in a two-hour long tournament with
the winners facing the LSU coaching staff in the championship
Teams were named after legendary LSU players
Event had emcee, EA Sports video game stations and seating for spectators
Participation in student group tripled that season after the event Exclusivity Pre-Game Student Lounge In an effort to encourage students to come to games earlier, LSU created a lounge area for students to gather before games.
Partnered with a local food chain as the official food supplier of the lounge to have free food before every game
Students that used the lounge were able to line the tunnel from the men's basketball locker room to the arena floor as the team ran out
Helped create a stronger, cohesive student group Wave Zone Student Entrance Athletics and SAAC came up with idea of pregame student hospitality area and designated student entrance
Partnered with student organizations for grand opening event
Univ. Radio provided music, Art Club - face paint booth, Graphic Media Club - poster making, Photography Club - staffed large wave photo op, Cultural Clubs - food for students
Each game, area includes banners, signage and an orange carpet rolled out
for students Belonging to a Group Green Man Group Created a new student group called "The Green Man Group" which is a play off of the Blue Man Group. A group of students were coming to games dressed in full green body suits. Met with these students to recruit new members
Athletics purchased 15 green suits for new student section leaders
During January, kick off of new student section promoted via social media, graphics around campus, dorm posters, flyers, student groups and email.
Kick off event held at the Portland State vs Montana State game included free food, free t-shirts for first 300 and free drinks
Leaders of Green Man Group were given a timeout at each game for a promotion
Resulted in buzz around campus about group. Student attendance increased from 150 to 300. The Garnet Army New student group unveiled at home game in early January - doors opened early for student-only pregame pep rally featuring talk from head coach, free food and free t-shirts for first 750 students
Student section t-shirt only made available to students at games - not sold anywhere on or off campus
Head Coach Darrin Horn hosted a Garnet Army Boot Camp later in the season to interact with die-hard student fans
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