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Foshan China - Cherry Bridge Station

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amna mirza

on 14 January 2015

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Transcript of Foshan China - Cherry Bridge Station

Welcome To
Cherry Bridge Station
International Kindergarten

The ultimate destination for our children's early years
Our philosophy and values
We are pioneering how childcare is being facilitated.
We punctuate the commitment to developing lasting relationships with families and engaging with the communities in which we operate.
Our reach with our communities is extensive.
We strongly believe that all children should be treated equally and that their cultural and linguistic diversity should be embraced, acknowledged, and celebrated.
We aim to provide diverse and rewarding programs that reflect both group and individual needs and promote a healthy and active lifestyle

Cherry Bridge Station is a place of awe, imagination and wonder. It’s the beginning of a journey into every possibility. The well-being of the patrons is paraded in Cherry Bridge where laughter is contagious and the warmth of those within it make everyone feel loved.
Everybody is welcome at Cherry Bridge Station. It is a place where your uniqueness gives Cherry Bridge its completeness. Where individual gifts and strengths are shared for the benefit of all so that difference is celebrated and fulfillment is granted only through commitment to a journey.
The rhythm of enthusiastic foot traffic, the bustle of cultural and social diversity, the clatter of luggage, the clutter of announcements and train timetables and the slurry of people, movement and cheerful noise build an energy of anticipation.
The Brand - Cherry Bridge Station
Our station team
The Brand
Philosophy & Values
The Ultimate Destination for our Children’s Early Years
Our Station Master’s Team
Our Children
Cherry Bridge Station Education - FOSHAN CHINA
The Difference is Cherry Bridge Station
Management & Operations
Cherry Bridge Station Marketing
Station Bridge Holdings
FOSHAN International Kindergarten Financial Summary
International Kindergarten & Early Education

A unique global brand which recognizes the aspiring needs,
support and sensitivities required for our children during those
important early years of learning and education

Cherry Bridge Station embraces an iconic British industrial façade with its distinctive clock, magnificent glass features and unique cherry tree in its forecourt. Cherry Bridge’s grand entrance is filled with light and colour. Thousands of journeys fill its concourse as a medley of hope filled passengers eagerly move towards their platforms.

The concourse is a highway for energetic movement and at its end are the ‘Ticketmaster’s’ booth, the ‘Cherry Tree’ Canteen, the Porter’s Post, rustic turnstiles and the platform entrances. The platform entrances are colossal and grand with the unique Cherry Bridge Station pillars.

Our railway platforms provide for all our children, a unique centre of experiences:

Platform 1
Platform 2
Platform 3
Platform 4
Platform 5
the ‘Cherry Tree’ Canteen Owner is the Cherry Bridge patron of ‘Nutrition’
is the Cherry Bridge
patron of ‘Fun’.
The ticket master
Our children
At Cherry Bridge Station
Cherry bridge station
School Readiness KINDERGARTEN
Caters for children from 2 to 6 year old.
Assists children in their holistic development.
Children also benefit from learning about identity, health, well being, communication and the community.

Our story begins
Let me show you my 5 Platforms of Education

Fun is the basis for all of our educational programs at the centre, how do we make our educational program FUN?
What ways do we implement care within our day to day educational programs and activities?
What ways do we implement care within our day to day educational programs and activities?
What ways do we implement care within our day to day educational programs and activities?
What ways do we implement care within our day to day educational programs and activities?
The difference is
cherry bridge station
Key differences
Commitment, Experience & Passion in everything we do as a Team
Our room structure is arranged per age group to assist with the development and milestones of each of the children.
We operate for longer hours of care to assist working families.
Our Kindergarten programs are delivered by University qualified Teachers to assist with the transition from care to school.
CCTV Footage to ensure that the safety of all families and children are always maintained
We provide many parent involvement
events throughout the year as we and
long day care settings is important.

Stationmaster Stanley is the Cherry Bridge patron of ‘Care’
Is Cherry Bridge patron
of Nurturing
is the Cherry Bridge patron
of ‘Learning’
the Signalwoman is the Cherry Bridge
patron of ‘Well-being’.
The learning journey
Everyday our children are experiencing a rich sense of learning
in all things. We embrace and respond to all levels and communicate this very experience to Mum & Dad
Learning Outcomes
Children select an activity
or supply an idea for an activity
Children engage in the activity either independently or with an
educator interaction
Educators observe children's
play and facilitate extensions of ideas or interests
Educators document the child's learning process in the child's portfolio
Educators evaluate
the experience and reflect on the practices,
principles and philosophy
Educators interpret the
child's learning journey and follow up with
future planning
Platform 1
Opportunities and provisions provided to each child to care for and cater for sleep and rest needs of children in varying age groups – beds provided to suit each age range
Supervision is made a priority at all times and ratios are
monitored and controlled

Children’s emotional needs as well as physical needs are met with appropriate physical contact such as hugs and cuddles and communication that is reflective of respect.

Management & Educators are sensitive to health needs of staff, children and visitors and are there to ensure specific health needs are catered for in men’s and in daily routines
Procedures are in place to effectively address any child enrolled who may have Asthma or anaphylaxis; procedures for each are put in place for all children within our care
During the enrolment procedure parents are required to record any health concern, allergies or illness their child may have. This is recorded in our software and printed each time there is a change to this record
Programs based on individual needs of
children, including special needs implemented

Staff employed at the centre are encouraged to hold a current first aid certificate and Asthma and Anaphylaxis training is provided
Educators ensure that cleaning is undertaken at a high level to ensure hygiene is maintained; staff clean rooms and bathrooms 2 times a day
Educators regularly assess the safety and hygiene of areas & equipment, complete daily checklists

Equipment is cleaned regularly with increased frequency when illness is present within the service.

General practices such as hand washing, the use of gloves are implemented to a high standard by all staff. All staff use gloves when dealing with body fluids, food handling and nappy changes

Exclusion periods are followed at all times for contagious conditions and children and families are provided with information on illness (symptoms and how to control) within the centre. Signs are displayed and emails are sent to parents if illness is present to make them aware

Safety checks are competed daily on the environment to ensure that the children are safe during their time in care – Completed before children play outdoors each session, Morning and closing checks

Procedures are in place for regular evacuation drills to be
conducted and visitors to the centre such as students to be briefed on the processes. A calendar has been devised to encourage staff to take responsibility for evacuations at 2 month intervals and evaluations and follow-ups are made

The centre encourages children who have attachments to items or belongings to use these during their time at the service to comfort them i.e. blankets or a special toy.
Educators ensure interactions with children are based on their age, development, personalities and backgrounds. Educators encourage primary care groups for children to allow for the development of attachments. Where children have educator preferences, all endeavour to provide contact with that educator

Behaviour guidance is positive and empowering, allowing children to recognise what areas of their behaviours were inappropriate. They are never humiliating or punishing.
Platform 2
We create a happy fun and conducive environment to create an atmosphere for our children to be inquisitive and to learn.
The Australian National Quality Standard is:

The Early Years Learning Framework - guiding services in developing quality programs for children. It describes the early childhood principles, practice and outcomes required to support and enhance young children’s learning from birth to five years of age, including their transition to school.

Focuses on ensuring that the educational program and practice is stimulating and engaging and enhances children’s learning and development.

Sets a national benchmark for early childhood education and care, and outside school hours care services in Australia

Pre School Program – what do we aim to achieve with
the School Readiness Program?

Separate easily from parents
Share and take turns with equipment and during games
Work co-operatively with a small group of children
Follow directions
Solve conflicts with minimal adult assistance
Listen to others
Follow routines
Seek help when it is needed

Independence/Self Help

Look after their own possessions
Open a lunch box
Open a food package
Use toilet unassisted
Blow their own nose
Pack away after activities
Dress themselves
Ask for help

Show an interest in books
Complete interlocking puzzles
Attend to a task for approximately 5 minutes
Demonstrate curiosity about their world
Recognise both primary and secondly colours
Counts from 1 - 20
Name basic and extended shapes
Recognises Alphabet letters
Recognises their name in written form
Have an awareness of words/signs in their environment
Show an interest in learning to read and write
Talk in simple sentences
Ask questions and listen to others
Converse with peers and adults
Follow simple directions
Use language to communicate needs
Give simple descriptions of their play
Re-tell past events
Talk about upcoming events
Respond to simple questions about the story
Identify their own belongings

Platform 3
Policies and Procedures:

Administration of Authorised Medication Policy
Additional Needs Policy
Allergy and Anaphylaxis Policy
Animal and Pet Policy
Asthma Policy
Bike Safety Policy
Bush Fire Policy
Chemical Spills Policy
Child Protection NSW Policy
Child Protection Risk Management Strategy
Recruitment, Selection, Management and Training of
Educators and Volunteers

Concerns of Abuse / Neglect
Indicators of Abuse
Notification of Abuse
Managing Breaches
Suitable Outcomes for Breaches
Information for Families and Carers
Teaching Protective Behaviour with Children
Children not picked up from the Centre Policy
Cleaning Policy
Collection and Delivery of Children Policy
Death of a Child Policy
Diabetes Policy
Emergency Management and Evacuation Policy
Family Law and Access Policy
Court Orders
Harmful Plants Policy

Health, Hygiene and Safe Food Policy

Equipment and Environment
Hygienic Hand Washing
Hygienic Nappy Change Procedure
Dental Hygiene and Care
Food Preparation and Food Hygiene Procedure
Cooking with Children
Food Safety, Temperature
Control and Transport Procedure
Food Storage Procedure
Food Transport
Skills and Knowledge


Immunisation and Disease Prevention Policy
Incident, Injury, Trauma and Illness Policy
Sudden Illness
Notification of Serious Incidents and Complaints
Work Health and Safety (WHS) Requirements

Infectious Diseases Policy

Recommended Minimum Periods of Exclusion
Standard Precautions
Hand Washing
Safe handling of body fluids or materials in contact with body fluids
Blood Exposure
Dealing with Blood Spills
Dealing with faeces, vomit and urine
Dealing with nasal discharge
Safe storage of materials in contact with body fluids
Safe washing of all materials
Safe disposal of body fluids or materials in contact with body fluids
Educators Role Modelling
Measuring Tools
Intruder Alert / Emergency Lockdown Procedure

Platform 4
Through Educational program of healthy eating, exercise, food recognition, games and posters. This is a list all the ways we implement the education of Nutrition and healthy lifestyle in our day to day educational program, give a detail summary of each item?

Home Corner/pretend play – provided with healthy options in play,
displays equipment etc. (Plastic fruits and veg)
Implementation of external physical activity programs such as tiny tigers (sport and nutrition), Lively Grooves (dance)
Incursions/shows such as Healthy lifestyle shows,
Discussion during meal times with children and educators
Equipment based on healthy eating – sorting games using berries and fruit pieces, threading using cheese and apples and healthy food options
Participation in experiences where children grow vegetables and other fresh
ingredients and are encouraged to the fresh grown produce in their meals

How does this link with Australian National Quality Standards outcomes?

Meals provided by the centre
Management & Educators are sensitive to health needs of staff, children and visitors and ensure specific health needs are catered for in the menu and in daily routines such as recent menu review.
Menus are based on dietary guidelines and checklists completed to ensure they meet the minimum requirements

What are the Australian National Quality Standards outcome that highlights Nutrition and health?

Standard 2.2 - Healthy eating and physical activity are embedded in the program for children.
Element 2.2.1 - Healthy eating is promoted and food and drinks provided by the service are nutritious and appropriate for each child.
Element 2.2.2 - Physical activity is promoted through planned and spontaneous experiences and is appropriate for each child
Platform 5
Providing experiences based on children interest and feedback
Daily reflection on children’s response to experiences and follow ups
Variety to experiences and equipment
Combining internal and external resources/people
Communications/weekend feedback sheets from families
Observations conducted and used to follow up on
An awareness of developmental levels, children’s cues etc. and responses accordingly

Age groups & organization
Now let’s get you
into groups children

The little steamers
For Ages 2 to 3 Years Old
The barrelling boilers
For Ages 3 to 4 Years Old
The doting drivers
For Ages 4 to 5 Years Old
The clever
For Ages 5 to 6 Years Old
The toddlers in this room age from 2 years
to about 3 years in this room and we are always busy. You will notice our teachers are very engaged with us – lots of talking and talking and talking – our language development is skyrocketing right now.
You will notice we go to the bathroom and lunch in small groups and we really like to help our teacher – we are great at anything that involves water!

The children are aged 3-4 are in this room and
we are enjoying more self-help skills and learning to socialise and interacting with our friends.
It is important for us to start to co-operate with others, share more often, make and follow very simple rules for our room and to take care of our friends.

The children here are aged 4-5 in this room and we are learning the preschool program.
We are beginning to communicate and enjoy some structured classroom activities. We are curious and love to make our friends laugh.
We have the best fun learning in larger groups and starting to do everything independently on our own.
We feel like big kids now!
The children in this room are aged from 5 years to 6 years old. The classrooms are setup to imitate the primary classroom setting.
Our learnings are based on structure and rules, now that we are big kids we want to be taken seriously. This is not the final year but the beginning of our learning adventure as we are able to memorise and communicate confidently.

We learn about space, time, emotions,
expanding our current learnings further with shapes, sizes, sorting, numbers, reading and writing.
We love to ask serious questions, and wants to be taken seriously.
Why? Is our favourite word!

Leaders in
Committed to providing high quality and consistent care to all children and ensures that staff are as experienced and qualified to suit the role.
Ensures that qualifications are being completed on time and that all training requirements are being met.
Organised training calendar which is completed throughout the year of workshops and In-services which will assist Staff ongoing Development

Course topics are relevant for educators working in long day care settings, along with meeting the regulation requirements of retraining courses which expire, such as CPR, First Aid and Asthma & Anaphylaxis
Our Research and Development team are actively engaged in updating and creating the very latest trends in Early Years and Children's Education programs

CBS has the know-how and skills to maximise the organisational effectiveness and to prepare our businesses to meet optimum standards within each location. We optimize each Kindergarten for success, We specialise in preparing our businesses to a “turn-key“.
Our skills ensure that new businesses have the best chance of success and early profitability is achieved.
We have developed custom designed business management systems and training services to achieve the very best results in each individual location.

Our Systems and Proprietary technology includes;
Central Management System
Online Training and refresher packages for all team members
Human Resource, Automated Roster and Payroll Management
Automated Touch Screen In-Room Checklist Management
Online Children’s Daily Calendar & Parent Praise applications

Management & operations
1. Parent Communications Module

3. Business Management Module
5. Human Resource, Rostering & Payroll Module

7. Franchisee Recruitment Module
8. Local Area Marketing Module
2. Educator
Training Module
4. Childrens
Education Module

6. Cherry Bridge
Station - Daily Operations Module

9. Development
Cherry bridge station marketing
Local area
Pre-Opening Parent-Recruitment & Planning
Local Area Marketing (LAM) involves identifying and implementing marketing opportunities in local communities by engaging positively with individuals, groups, organisations, businesses and local media.
A pro-active and sustained LAM program will increase
Cherry Bridge Station’s profile as a dynamic member of the community and will increase overall brand awareness and its role in the community.
The success of the brand, how that brand is
promoted, how that brand engages and how that brand drives sales. By actively and consistently engaging in the local community and with our local media outlets, will help drive the success of the business.

We will need to target our marketing
towards businesses and to understand the traits of our customers? Are they business people? Are they mothers? Are they home-owners? Are they familiar with new technology? Do they play sport?

Local area marketing
The answers to all of these questions
will allow us to build a profile of our customer base. There may be one or two, or more, distinct groups to which we need to target our local area marketing.

Once we have clearly established our customer profile we will be able to more easily recognise the best locations and methods through which to communicate with our customers.

Targeting our customers
There are many ways you can communicate with your target audience; here are just a few ideas which could be applied.


Build a customer database. Communicating directly with our existing customer base is a fantastic way to encourage repeat business; encourages word of mouth; and ensures your business remains in the minds of our target audience.We will collect our customer’s email addresses? We will develop a regular e-newsletter to our customers. It’s a great way to provide customers with added value from our services, and may even serve as a call to action to customers in the future. Newsletters are a great way to communicate special offers, new products or services, and are also a fantastic way to encourage click through visitation to our website.

Support the local community by saying ‘Yes’ to offers of
sponsorship, or donations of prizes. Most organisations will reward your contribution by displaying your business name in promotional activities for their event or club, and your business is likely to gain a better reputation as one that cares about the local community. Look out for opportunities in the community where we can donate goods or services to those less fortunate than you. The local paper is a good source of potential opportunities. Word will soon get around about your community mindedness.Offer to present a talk to your local community group /chamber of commerce/local radio – you can talk about our Kindergarten, the challenges by doing so will be through engaging with the local community and informing people about our services and the brand.

Be seen

What businesses provide goods or services which go hand-in-hand with other businesses in our area? These businesses are likely to share a similar customer base with ours. There may be an opportunity to create a joint venture with these businesses, which aims to provide a benefit to both parties.

If our business is doing great things in your community then don’t forget to tell them about it! Get to know your local newspapers and media outlets; they are always looking for great stories to tell. Have we had any interesting customers lately? Done any unusual events? Does our business support any major events currently happening in our area or beyond? Do we have a heartfelt story of success that we can talk about.

Join forces
Don’t forget about PR!

We will capitalise on any opportunity to positively promote our business, to support the local community and communicate with our current and future customers, and we will be rewarded with a community that will support our business in return

The possibilities are endless.
Pre-opening phase

CBS needs a local voice.
We will tailor a pre-opening marketing plan to tap into local opportunities.
We are experienced in opening new Kindergartens in
new regions and will create a breakthrough approach which will drive incremental sales and ROI. We will plan a strategic destination campaign through to local events and national road shows throughout the province, each activation provides an interactive and highly targeted consumer experience designed to deliver increased interest, foot traffic and sales at the local level.

Market profiling and Opportunity Analysis
Local Area and Direct Marketing Campaigns
Channel Marketing Programs
Community Activations – In store, In Mall, Pop-up and Events
Local paper advertising and PR
Sponsorship of a local team or organization
Direct mail campaigns
Cross-promotion with local businesses
Joining business networking groups
Expos, tradeshows, stalls and stands
Billboards and signage
Pre-Opening Planning
and scheduling includes:
Digital marketing campaign
Digital & website local area marketing
At a digital and website level what is
Local Area Marketing?

It’s is quite simple really.
Multiple, consistent, keyword optimised, online references, linking back to our website and assists us in being found prominently in the search engines. Consistent means same business name, address, phone number, keywords, web address, email etc. 
Website management
We will tailor the Cherry Bridge Station website into Cantonese, Mandarin and any other preferred languages and our local area marketing strategy will increase the online exposure with local business listings on our feature rich, online local community and business directories, with full page listings, images, business reviews, social network integration and direct contact forms.

Cherry Bridge Station will be listed on high traffic,
local community websites with detailed business information, images, products, services and specials and links back to our website. We protect and maintain usernames and passwords, manage reviews and complete updates to the business information as required. We also periodically re-engineer our business descriptions to keep information fresh and current in the eyes of the search engines.
Targeted website management

Niche and local directories perform well in the search engines and so that Cherry Bridge Station gets found
multiple legitimate links to the website from external, reputable sources
consistent data across each listing, matching website data and fully maintained
we research relevant keywords and phrases and incorporate these in our listings
boost website SEO ranking compared to other local businesses that don’t manage their online directory listings

So what are the benefits?
Directory listings linking to our website improve the website ranking
We keyword optimise our business listings to improve performance
We ensure data consistency across listings so that your website ranking is not penalised. 
Includes SEO keyword research and all text copy if necessary.
Links back to multiple pages on your main business website.
Station bridge holdings
Cherry Bridge Station is more than a host for resting trains and traveling bodies. It’s a living thing grounded in the humanity it moves and the journeys it creates. It’s the best start to every outing because it promotes opportunities for expression, growth and acceptance
Each entrance and pillar is complimented by a personalized colour scheme and a uniquely styled platform, train and carriages which all create the significance for our learning experiences. At the end of each platform is a signalman’s box, for the signalman to communicate with trains.

Importantly, we will need to consider the age group of your core target market.
Full transcript